隨著智慧型手機越來越普及化的發展，帶動整個產業鏈包含硬體、軟體及行動服務的市場呈現爆炸性的成長。應用程式(Application, APP)結合行動數位科技加值旅遊服務內容已得到廣泛的運用。然而App對遊客體驗所產生的影響仍在研究中，本研究以國科會計畫——發現青草巷之研究成果「互動青草巷App」為研究媒材。此App針對遊客所開發，通過生活狀態檢測及草藥探索遊戲的方式使得傳統青草知識更親民化，更易於在社群網路上擴散。本研究將探究遊客在使用青草巷App，對於旅遊體驗的影響，並進一步研究互動青草巷App設計因素與遊客旅遊體驗之關係，本研究從App的知覺可用性（Perceived Usefulness）、知覺易用性（Perceived ease of use）、介面美感（Aesthetic Interface）、遊戲化機制（Gamification）著手，發展評量之問卷，並邀請實驗組（使用App）與對照組（未使用App）共117位受測者進行實地測試，以探討上述各因素對遊客體驗度（Memorable Tourism Experience）之影響。

根據問卷分析結果，本研究得出以下結論：1）使用App可以提升遊客之觀光體驗2）使用性好的App可以提高遊客的觀光體驗品質3）設計精美的App介面可以提升App的使用性，進而提高遊客的觀光體驗度4）App的遊戲化機制可以影響使用意願。

With the growing popularity of smartphone development, the explosive growth of hardware, software and mobile services is brought to the whole industry chain. Mobile Applications for tourism have been widely used. However, the effects of the mobile applications on traveling experiences are still under researching. In this study, the mobile application used is the outcome of the research project sponsored by NSC - Rediscover Herb Lane-An Interactive installation of Inquiring Diagnosis in Chinese Medicine .This App was designed for tourists to get connected to the Herb Lane through identifing their lifestyles, offering herbal recommendations, and leading the tourists to find the herbs in the Herb Lane. This study investigated the effects of the Green Lane App on the traveling experience of tourists, and then studied the relations among the design factors of Green Lane App and traveling experience. The design factors involved perceived usefulness, perceived ease of use, aesthetic interface and gamification. 117 subjects were recruited in the study. The subjects were devided in two groups, the experimental group (using the App) and the controled group (not using App), to investigate the effect of the mobile app on the traveling experience.
According to the results of the analysis, the conclusions are: (1)Using Green Lane App can enhance the traveling experience.(2)App with better usability will enhance the traveling experience.(3)App with professional designed interface can improve its usability , thereby enhance the traveling experience.(4) Gamification mechanisms can affect the intention to use.

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