在現今競爭激烈的產業環境中，許多企業認為創意之產生和創造力的應用對於企業長遠發展扮演舉足輕重之角色，組織內個體的創造性行為如果能有效加以激發、管理和整合將有助於整體組織創造力之提昇，進而提高企業競爭力。針對創造力內涵或是對於個人創造力評價研究已有完整豐富之文獻，但對於當前強調團隊合作產生創意的模式，尤其是以設計組織為對象的相關研究則較少見到，因此，本研究首先嘗試以文獻探討方式了解有關影響設計組織創造力之相關構面，作為進一步探討設計組織創造力基礎，在研究中，藉由深度訪談與分析之結果，了解目前國內設計組織在提升創造力相關作法，並透過問卷調查，探討設計公司與設計部門在人口統計變數上之差異，以及其對於提升設計組織創造力作法之影響，最後我們以實驗方式探討不同溝通模式對於提升創意成果上之差異。從研究結果判斷，(一)假若以原創性為其主要設計目的，採用開放溝通模式可能為較佳之選擇，其結果亦與前述研究者針對國內設計單位在提升設計團隊創造力做法之調查中，密切溝通有助於團隊創造力提升之結論相符合；(二)相反的，如果以實踐性為設計主要目標，採用獨立作業之模式，可能為較佳之選擇，(三)至於考慮兩者兼具者，鏈狀溝通之模式則可以為較適當之選擇。此外， 根據先前研究所得之結果，設計單位之主管 必需了解自身組織之優劣勢，單位組織的人員結構，以及公司之設計策略模式，才可以藉由眾多提升設計之作法中找到最符合其條件及特性之方法，避免造成資源過度分散，而無法看出明顯提升之效果。

With keen competition in today’s industry's environment, many enterprises think that creative ideas and application of creativity act very important role to enterprise's long-term growth. If the persons’ creative behaviors can be effectively boosted, organized and integrated within organization, it will contribute to organizational creativity, and then improve enterprise's competitiveness as a whole. There are abundant studies regarding to designer's individual creativity, but to emphasizing at team-base, especially the research regarding design organization as the target are less likely to see. Thus, the research first tries to get into the factors that influence design organization, then further probing into the study on organizational creativity in design profession. With depth interview, we understood that design organizations how to improve their creativity by appropriate actions. In additions, we also surveyed the most effective measures to enhance organizational creativity of design companies and departments in the country. The study result implied that the most effective ways of improving organizational creativity could be different under different situations. Finally, through the case experiments, we also found out different ways of communications could cause different creativity outputs. As the result, design managers should be careful to select the most appropriate measures to elevate their organizational creativity under varied design environment.

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