著網路科技的發展，消費者與生產者界線日漸模糊，群眾募資的興起，不只為創業公司帶來一筆資金，更可以視為一種組織向外開放交流知識與資源的開放性創新方式。本研究針對台灣產品創業公司與小型自創品牌，如何透過群眾募資平台讓顧客參與新產品開發過程，進而共創，以及獲取後續的資源，最後整理出對於欲參與群眾募資活動的建議。以多重個案研究法，新產品開發共創架構和資源理論作為訪談架構。在共創方面，群眾募資改變新產品開發流程，在產品開發的同時商業化，公司依據不同的產品需求與公司阻礙，透過不同平台管道激勵更多元，或者更特定的贊助者參與共創，進行設計層面或是技術層面的創新。讓贊助者參與新產品開發的共創能夠降低風險，提升產品效能，建立顧客關係，但同時也面臨掌握度降低，公司目標的複雜性提高等挑戰。在資源方面，群眾募資協助公司建立弱連結，獲得缺乏的外部資源，專案的成功也提升公司的信用，協助後續的商業協商。對於資源缺乏的小公司而言，群眾募資是能直接與顧客、市場交流的管道，評估其共創的開放程度，選擇共創的對象與方式，保持彈性、快速反應市場的變化，並維持與贊助者良好的關係，是進行共創的關鍵。

Crowdfunding is a tool commonly used by entrepreneurs nowadays, not only to gather backers to support them with money but also supports them with knowledge, resource and relationship. In crowdfunding, the new product usually makes public while it’s still in the development stage, thus backers often somehow participant the NPD process. Crowdfunding can be viewed as one form of co-creation. This study focuses on how Taiwanese entrepreneurs co-created with backers, and how did they get business resources through crowdfunding. Entrepreneurs used multiple platforms to encourage more diverse or more professional backers to participate, depend on the need of product development, to improve the design aspect or technology aspect of it. The degree of co-creation depends on the launch timing of new developing product. Co-creation might reduce cost, increase the effectiveness of products/services, speed up the commercializing, and established a relationship with backers and business partners. However, entrepreneurs need to consider secrecy, information overload, and production feasibility. How to choose the target backers and the method of co-creation, as well as flexible, agile reaction and maintain relations are the key to co-creation through crowdfunding.

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