網路發展讓企業得以經由線上共創平台接觸大量網路使用者，更有效發揮共創帶來的力量；其中利用互動工具可以引導網路使用者參與、透過網路達成企業擬訂的共創目的，故而成為線上共創活動中值得探究的形式。為此，本研究聚焦於線上互動工具在共創中應如何應用，探討互動工具將如何影響共創者的體驗乃至於未來共創活動的參與，並提出其應用於線上共創之建議。本研究彙整相關文獻歸納線上互動工具應用於共創的設計方法，開發一款線上互動工具，應用於輔助企業與顧客共同設計，並納入兩種共創刺激要素分別營造不同的共創情境，以之實際於網路平台發起共創活動，並透過線上量表調查互動工具的使用者。最終共獲得913個有效樣本，依統計分析結果召募三種不同共創者特質之11名受訪者，經由質性訪談具體了解互動工具對線上共創的影響。研究結果發現，(1) 線上共創的影響因素包含共創者特質與共創體驗，線上互動工具應自共創活動的開始到結束持續為共創者帶來正面的感受；(2) 線上互動工具應輔助共創者特質之不足，藉由產品資訊、互動引導和視覺刺激提升共創體驗，結合品牌態度促成循環的共創參與；以及(3) 線上互動工具應用於顧客共創，應考量整個線上共創活動的發展脈絡，藉由原型和使用者測試獲取有效的回饋。

In the development of the Internet, enterprises through the online co-creation platforms have been able to connect to mass internet users and release the power of co-creation effectively. Meanwhile, the interactive tool can guide the internet users to participate/take part in the co-creation activities and finish the goals designed by the enterprise, therefore becoming an online co-creation form which is worth investigation. Thus, this study focused on how to apply online interactive tool in the co-creation, how the interactive tool affects the co-creaters from their co-creation experience to intention of future participation, and providing the suggestions of applying the interactive tool in the online co-creation. This study collected the related literature and summarized the methods of designing online interactive tool for co-creation, according to which developed an online interactive tool to help the enterprise co-design with customers, and included 2 kinds of stimulations which can create different co-creating scenarios. Afterwards, the online co-creation activity supported by this tool was launched on social media, and the online questionnaire was used to survey the tool users. A total number of 913 valid subjects were recruited, and 11 subjects with different degree of co-creater characteristics were invited to participate the follow-up interview, so as to understand the effects of interactive tool in the online co-creation. The results reveal that (1) The influencing factors in the online co-creation include the co-creater characteristics and co-creation experience. The online interactive tool should bring co-creaters positive experience during the whole co-creation process. (2) Online interactive tool should fill the deficiencies in co-creater characteristics, enhance the co-creation experience through providing product information, interactive guidance and visual stimulation, and encourage the circular co-creation participation with the brand attitude. (3) Applying online interactive tool in customer co-creation needs to consider the context of the whole online co-creation activity. Also, the enterprise can acquire effective feedbacks with prototype and user testing.

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