近年來科技進展、人口高齡化、慢性病患增加與民眾保健意識提升等原因皆帶動數位健康市場快速成長，其中智慧產品服務系統能滿足顧客愈趨多元且個人化的健康需求，然而現行智慧產品服務系統的開發仍需加強以使用者為中心的觀點來做考量，與顧客共同創造的方式則提供一種有效洞察顧客需求的方法，進而協助智慧產品服務系統的發展。本研究中實際開發一款穿戴式醫療保健產品共創平台並發佈於線上，與互聯網上廣大群眾一同進行顧客共創活動，共獲得401份有效樣本，後藉由數據的量化分析並輔以質性訪談，從中瞭解不同健康動機取向的使用者族群在穿戴式健康系統上的需求，以及不同的共創影響因子於共創參與意願之影響。研究結果探索了四種不同健康動機取向族群在穿戴式健康系統上的使用者需求，發現與歸納出相同與相異之處，並提出相關建議；而在本研究中，愉悅型體驗、學習型體驗、平台使用性以及產品知識之共創影響因子與共創參與行為意圖間具顯著關聯性，其中又以愉悅型體驗的關聯性最高，而產品涉入度與共創參與行為意圖則無顯著關聯，共創活動的規劃還應考量共創者特質。本研究最終整理研究結果並提供四種健康動機族群於穿戴式健康系統的需求，以及後續規劃相關共創活動之建議。

In recent years, technological progress, aging population, increase in chronic disease patients, and public awareness of health care have all driven the rapid growth of the digital health market. The smart product service system can meet the increasingly diverse and personalized health needs of customers. However, the development of current smart products- service system still needs to strengthen the user-centered point of view for consideration, and the way of co-creation with customers provides an effective way to gain insight into customer needs, thereby assisting the development of smart product-service systems. In this study, a wearable healthcare product co-creation platform was actually developed and published online, and a customer co-creation activity was carried out with the masses on the Internet. 401 valid samples were obtained. Qualitative interviews were conducted to understand the requirements of user groups with different health motivation orientations on wearable health systems, as well as the influence of different co-creation factors on the willingness to participate in co-creation. The research results explore the user requirements of four different health motivation orientation groups on the wearable health systems, find and summarize the similarities and differences, and put forward relevant suggestions. In this study, there are significant correlations between the co-creation factors of pleasant experience, learning experience, platform usability and product knowledge and co-creation participation behavior intention. Among them, pleasant experience indicates the highest correlation, while there was no significant correlation between product involvement and co-creation participation behavior intention, and co-creation activity planning should also consider the characteristics of co-creators. This study finally organizes the research results and provides the requirements of the four health motivation groups in the wearable health systems, as well as suggestions for subsequent planning of related co-creation activities.

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