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    1

    Exploring the antecedents of continuance intention to use Facebook check-in service
    • Graduate Institute of Management /104/ Doctor
    • Author: Tzu-Hong Lin Advisor: Hsi-Peng Lu
    • With the popularity of Facebook, the usage of Facebook has been an important part of users’ life. I…
    • Clicks: 414Downloads: 0
    • Full text public date 2021/01/07 (Intranet public)
    • Full text public date This full text is not authorized to be published. (Internet public)
    • Full text public date This full text is not authorized to be published. (National library)

    2

    Caricature with placement marketing, Drama application in Wedia.

    3

    A Study of Facebook Users’ Motivations for Clicking the "Like" Button
    • Graduate Institute of Management /104/ Doctor
    • Author: Chih-Yu Chin Advisor: Hsi-Peng Lu
    • Facebook has more users than any other social networking site. Clicking the “Like” button has becom…
    • Clicks: 1173Downloads: 1
    • Full text public date 2021/07/18 (Intranet public)
    • Full text public date This full text is not authorized to be published. (Internet public)
    • Full text public date This full text is not authorized to be published. (National library)

    4

    The Effect and User’s Attitude Toward Image Message in Communication:An Empirical Study of Facebook

    5

    The advertising effects of Facebook fan pages contents
    • Graduate Institute of Management /101/ Master
    • Author: Song-shan Tsai Advisor: Pin Luarn
    • Social media brings all kinds of innovation, which impacting our life massively. Social networking …
    • Clicks: 379Downloads: 3
    • Full text public date 2018/06/24 (Intranet public)
    • Full text public date This full text is not authorized to be published. (Internet public)
    • Full text public date This full text is not authorized to be published. (National library)

    6

    Influence of Facebook Brand-Page Posts Strategies on Online Engagement
    • Graduate Institute of Management /103/ Doctor
    • Author: Yu-Fan Lin Advisor: Pin Luarn
    • "Social Media Marketing" is an emerging topic in recent marketing research. Some researchers also b…
    • Clicks: 318Downloads: 1
    • Full text public date 2020/07/31 (Intranet public)
    • Full text public date This full text is not authorized to be published. (Internet public)
    • Full text public date This full text is not authorized to be published. (National library)
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