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    1
    An Analysis of The Guides of Using Testimonial and Endorsement Advertising of The Fair Trade Commission and its Application to eWOM Marketing-A Survey on Facebook

    2
    Exploring the antecedents of continuance intention to use Facebook check-in service
    • Graduate Institute of Management /104/ Doctor
    • Author: Tzu-Hong Lin   Advisor: Hsi-Peng Lu
    • With the popularity of Facebook, the usage of Facebook has been an important part of users’ life. I…
    • Clicks: 1060  Downloads: 0 
    • Full text public date 2021/01/07 (Intranet public)
    • Full text public date This full text is not authorized to be published. (Internet public)
    • Full text public date This full text is not authorized to be published. (National library)

    3
    A Study on Evaluating the Performance of Facebook Fan Pages Based on AHP
    • Department of Business Administration /103/ Master
    • Author: Bo-Ruei Huang   Advisor: Pin Luarn
    • In recent years, due to the development in online social network, many studies that focus on the op…
    • Clicks: 842  Downloads: 0 
    • Full text public date 2020/01/23 (Intranet public)
    • Full text public date This full text is not authorized to be published. (Internet public)
    • Full text public date This full text is not authorized to be published. (National library)

    4
    The Intention of Using Communication Messages in Social Network Site – An Example Facebook
    • Department of Business Administration /103/ Master
    • Author: Yi-shan Hsu   Advisor: Tain-Yi Luor 、 Pin Luarn
    • With the development of technology, human interactions can be completed and different from the past…
    • Clicks: 893  Downloads: 1 
    • Full text public date 2020/07/09 (Intranet public)
    • Full text public date This full text is not authorized to be published. (Internet public)
    • Full text public date This full text is not authorized to be published. (National library)

    5
    A Case Study of Facebook Digital Technology on Indonesian Migrant Worker in Taiwan

    6
    Facebook Profile Picture and Personality and The Perception Discrepancy

    7
    Caricature with placement marketing, Drama application in Wedia.

    8
    The Study of Post Differences and Communication Effects on Facebook Brand Pages

    9
    Research of the Dissemination Effect of Storytelling Marketing on Facebook

    10
    The Influence of Expectancy and Task Values for Sharing Behaviors on Facebook
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