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    1
    Drivers and Inhibitors of Mobile Users’ Privacy Concerns—Personalized Advertising
    • Department of Business Administration /110/ Master
    • Author: Ching-Chieh Cheng   Advisor:
    • The number of smartphone users worldwide has exceeded 6 billion by 2021. Everyone brings a smar…
    • Clicks: 1090  Downloads: 0 
    • Full text public date 2025/06/13 (Intranet public)
    • Full text public date 2025/06/13 (Internet public)
    • Full text public date 2025/06/13 (National library)

    2
    Private Brand Management and Product Development in Taiwan: A Case Study of the Eminent Luggage Corporation
    • School of Management International (MBA) /111/ Master
    • Author: Chia-Yih Lin   Advisor:
    • Throughout Taiwan's economic development, Taiwan's manufacturing industry has had a long-term accum…
    • Clicks: 750  Downloads: 0 
    • Full text public date 2026/02/06 (Intranet public)
    • Full text public date This full text is not authorized to be published. (Internet public)
    • Full text public date This full text is not authorized to be published. (National library)

    3
    WJ-Corp. next step in the Internet of Things after shock in Industrial control
    • Graduate Institute of Management /111/ Master
    • Author: Yu-Chi Hsiao   Advisor:
    • The severe special infectious pneumonia (COVID-19) broke out in the People's Republic of China in O…
    • Clicks: 1122  Downloads: 0 
    • Full text public date 2028/06/28 (Intranet public)
    • Full text public date 2028/06/28 (Internet public)
    • Full text public date 2033/06/28 (National library)

    4
    The Impact of Social Media Marketing, Brand Image, Perceived Value and Purchase intention on Korean Clothing Brands–Influencer Marketing as a Moderator
    • School of Management International (MBA) /110/ Master
    • Author: Yun-Yun Lee   Advisor:
    • The proportion of consumers who prefer online shopping is gradually increasing. According to a rese…
    • Clicks: 1183  Downloads: 0 
    • Full text public date 2025/06/15 (Intranet public)
    • Full text public date 2025/06/15 (Internet public)
    • Full text public date 2025/06/15 (National library)

    5
    A Study on the Marketing Strategies of High-Priced Real Estate Agency Industry in the Post Pandemic Era
    • Graduate Institute of Management /110/ Master
    • Author: KUO, SU-MEI   Advisor:
    • The high-value real estate is mainly comprised by luxury apartments and storefronts, with a high-in…
    • Clicks: 1094  Downloads: 0 
    • Full text public date 2025/06/06 (Intranet public)
    • Full text public date 2025/06/06 (Internet public)
    • Full text public date 2025/06/06 (National library)

    6
    Initiating the flywheels of TUL Corporation
    • Graduate Institute of Management /110/ Master
    • Author: CHIU,SZU-CHIA   Advisor:
    • With the globalization and the advance of the science and technology, the industries are facing the…
    • Clicks: 754  Downloads: 0 
    • Full text public date 2025/06/02 (Intranet public)
    • Full text public date 2025/06/02 (Internet public)
    • Full text public date 2025/06/02 (National library)

    7
    How Omni-Channel Intensity influence Online and Offline Customer Satisfactions-Taiwan Cosmetic Industry
    • School of Management International (MBA) /110/ Master
    • Author: Chia-Chen Wang   Advisor:
    • Covid-19 has hardly hit the global economy and is still affecting people’s life. According to How a…
    • Clicks: 1260  Downloads: 0 
    • Full text public date 2025/07/25 (Intranet public)
    • Full text public date 2025/07/25 (Internet public)
    • Full text public date 2025/07/25 (National library)

    8
    A Research on Consumers' Behavioral Intentions in Sharing Economy : Shared Electric Scooter Brands
    • School of Management International (MBA) /109/ Master
    • Author: Chen-Hung Wang   Advisor:
    • 　　Since 2009, the Ministry of Economic Affairs of Taiwan's Executive Yuan has started to promote th…
    • Clicks: 1441  Downloads: 2 
    • Full text public date 2023/05/29 (Intranet public)
    • Full text public date 2026/05/29 (Internet public)
    • Full text public date 2026/05/29 (National library)

    9
    ttnet.net Next Steps – Maximizing customers business opportunities – B2B2C
    • Graduate Institute of Management /111/ Master
    • Author: Tzu-Yun   Advisor:
    • This case reveals a B2B platform that has run almost 50 years (1975-2023). Wenbi B2B platform start…
    • Clicks: 664  Downloads: 0 
    • Full text public date 2033/05/17 (Intranet public)
    • Full text public date 2121/05/17 (Internet public)
    • Full text public date 2121/05/17 (National library)

    10
    The Advertising Effects of Different Types of Influencers’ Ad Disclosure and Discount Code on Instagram
    • School of Management International (MBA) /109/ Master
    • Author: Hsuan Yu   Advisor:
    • When various industries are affected by the COVID-19, the development of influencer marketing conti…
    • Clicks: 845  Downloads: 0 
    • Full text public date 2026/06/25 (Intranet public)
    • Full text public date This full text is not authorized to be published. (Internet public)
    • Full text public date This full text is not authorized to be published. (National library)
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