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    1

    Case Study of Singapore GBZ
    • Executive Master of Management-Singapore /109/ Master
    • Author: Li Yan Advisor:
    • In ancient times, it was not because women were ignorant or virtuous. Most women were quite tutored…
    • Clicks: 278Downloads: 1

    2

    The research of users’ discontinuance using Facebook brand page factors
    • Department of Business Administration /103/ Master
    • Author: Pei-yu Wu Advisor:
    • The number of Facebook users exceeded 1.23 billion in 2013 and the number of users continue rise. T…
    • Clicks: 435Downloads: 23

    3

    A Study of Exploring Requirement on Mobile Apps in Life Insurance Industry
    • Graduate Institute of Management /102/ Master
    • Author: Kuo-chien Hsieh Advisor:
    • "The mobile applications (mobile apps) and mobile device are the most popular topic as top 10 strat…
    • Clicks: 237Downloads: 10

    4

    Green Faith of O'right
    • Graduate Institute of Management /111/ Master
    • Author: Jeng-Wen Lin Advisor:
    • Facing the sorrow of losing both parents to cancer and being troubled by frequent allergies since c…
    • Clicks: 152Downloads: 11

    5

    The Chishang Symphony–An Exploration of The Regional Value Creators and The Innovator The Regional Value Creation Experience of Chishang and The Lovely Taiwan Foundation
    • Graduate Institute of Management /111/ Master
    • Author: Chun-Chi Chen Advisor:
    • "Chishang" today is far beyond a place name. It implies the hard work and struggle stories initiate…
    • Clicks: 187Downloads: 3
    • Full text public date 2033/06/12 (Internet public)
    • Full text public date 2033/06/12 (National library)

    6

    Book Agents’ Strategy in Response to the Rise of Digital Reading: A Case Study of Prosper International Book Co., Ltd.
    • Department of Business Administration /105/ Master
    • Author: Yu-Chen Chan Advisor:
    • ABSTRACT This case is to explore the transition challenges that the current foreign language book…
    • Clicks: 252Downloads: 27

    7

    The Study of Post Preference Among Different Fan Groups on Facebook Brand Pages
    • Department of Business Administration /103/ Master
    • Author: Po-chieh Sung Advisor:
    • Due to the rising of the social network sites, more and more entrepreneurs begin to operate it as t…
    • Clicks: 268Downloads: 2
    • Full text public date This full text is not authorized to be published. (Internet public)
    • Full text public date 2016/01/26 (National library)

    8

    The Influence of Influencer Characteristics and Product-Influencer Fit on the Purchase Intention of Influencer-Owned Brand:Taking the Internet Celebrity Holger Chen as an Example
    • School of Management International (MBA) /110/ Master
    • Author: Mei-Hsien Lee Advisor:
    • The influence of online personalities on consumer choice is undeniable. According to Marketing News…
    • Clicks: 188Downloads: 8

    9

    My Color My Style –Brave Journey
    • Department of Business Administration /111/ Master
    • Author: Mei-Chun Shih Advisor:
    • Enterprise transformation and innovation have been the thinking direction of many enterprises in Ta…
    • Clicks: 115Downloads: 3

    10

    Exploring Trust Factors Affecting Enterprises to Using Personal Data Bank in Personal Data Markets
    • Department of Business Administration /111/ Master
    • Author: Jia-Wei Liao Advisor:
    • "Data is the oil of the 21st century". But data is different from oil, data is reusable and not hos…
    • Clicks: 118Downloads: 0
    • Full text public date This full text is not authorized to be published. (Internet public)