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    1

    Anxiety Marketing: The Deliberation on the Fashion Brands in the Post Pandemic Era
    • Department of Business Administration /109/ Master
    • Author: Zi-Xu Zhang Advisor:
    • In recent years, many fashion brands have achieved sales by stimulating consumer anxiety.This kind …
    • Clicks: 310Downloads: 2

    2

    A Flash or a Trend? Explore Cloud Kitchens in Taiwan from the Supply and Demand Perspective
    • Department of Business Administration /110/ Master
    • Author: Yu-Chen Wu Advisor:
    • The cloud kitchen industry has been booming due to the impact of the sharing economy and the outbre…
    • Clicks: 292Downloads: 0
    • Full text public date 2025/07/22 (Intranet public)
    • Full text public date 2025/07/22 (Internet public)
    • Full text public date 2025/07/22 (National library)

    3

    Value Co-creation Apply to Regional Revitalization from the Supply and Demand Perspective
    • Department of Business Administration /110/ Master
    • Author: Bo-Yo Wu Advisor:
    • In 2021, the National Development Committee of the Executive promoted the Taiwan Regional Revitaliz…
    • Clicks: 243Downloads: 0
    • Full text public date 2025/07/22 (Intranet public)
    • Full text public date 2025/07/22 (Internet public)
    • Full text public date 2025/07/22 (National library)

    4

    Emotion toward purchase decision: The Moderation effect of Message Appeal
    • School of Management International (MBA) /110/ Master
    • Author: Hsiao-Chi Lin Advisor:
    • Impulsive purchase is one of coping strategies that consumers react while facing stress and feeling…
    • Clicks: 149Downloads: 1

    5

    Resist without Rebelling: Reduce the Psychological Reactance of Referees in the Referral Reward Programs
    • Department of Business Administration /109/ Master
    • Author: Ying-Ru Lo Advisor:
    • In the new generation, social media is often the communication medium for companies in product prom…
    • Clicks: 202Downloads: 6

    6

    Breathing Therapy in the Forest: A Case Study of Forest Therapy Demonstration Based in Taiwan.
    • Department of Business Administration /108/ Master
    • Author: Meng-Chen Lin Advisor:
    • With the acceleration of urbanization and the increase of life pressure, the number of people suffe…
    • Clicks: 242Downloads: 2

    7

    The Impact of eWOM Transmission Motivation on Employee Referral Intention-Job Involvement as Moderating Effect
    • Department of Business Administration /107/ Master
    • Author: Chi-Wei Kuo Advisor:
    • In twenty first century, the war of recruiting talent by employee referral has been a critical issu…
    • Clicks: 227Downloads: 4

    8

    The Impact of Information Quality, Product Rating and Trust on Hotel Booking Intention- WOM Valence and Quantity as Moderators
    • Department of Business Administration /107/ Master
    • Author: Chia-Ling Hu Advisor:
    • As tourists increasingly rely on online reviews to make booking decision, the online reviews on boo…
    • Clicks: 258Downloads: 9

    9

    Determinants of Adopting Robo-Advisors-An Applications of TAM
    • Department of Business Administration /107/ Master
    • Author: Yen-Chih Kuo Advisor:
    • Emerging financial services continue to challenge traditional financial thinking. With the developm…
    • Clicks: 297Downloads: 7

    10

    What Tourist Attention and Real Feelings for Tourists of Tourism Factories? By Using Online Reviews and Sentiment Analysis
    • Department of Business Administration /107/ Master
    • Author: Ying-Chien Wang Advisor:
    • The growth of the Internet has led to a vast increase in online user reviews of business and a vari…
    • Clicks: 343Downloads: 17