隨著城市化進程加快和生活壓力的提高，患有抑鬱症、焦慮症等心理健康疾病的人群不斷增加。「森林療育」因具有緩解身心壓力、加深環境教育與振興鄉村社區的作用受到各方重視，相關基地建設更是各國關注重點。在網路的快速發展下，線上評論在旅客決策中變得越來越重要。先前研究利用專家法和問卷測量法構建了森林療育示範基地建設指標，但卻未關注到遊客對森林療育示範基地的線上評論及其所關注的基地特質。因此本研究針對國家森林療育示範基地的線上評論進行探究。
本篇研究方法由文字探勘及準實驗法兩階段研究組成，首先，藉由研究一大數據文字探勘分析技術，選取Google Map平台上森林療育示範基地之線上評論，以文字雲與關聯分析歸納出遊客對「森林療育基地」目的地意象與滿意與否之關注面向，並與過去文獻和政府研究結果進行比較分析，提出尚須優化以達理想場域的參考建議。研究二接續以準實驗法延伸可類推性，設計森林療育基地「仿真型」與「理想型」兩種不同情境的線上評論內容，檢測瀏覽者閱讀評論後之行為意圖，探討理想化「森林療育基地」對評論瀏覽者行為意圖之影響。
研究一結果顯示，遊客線上評論主要關注在森林的自然美景和特色景點，而設施建設和管理現狀則會影響遊客的滿意度。其中，遊客對森林療育活動感知較低，故建議業者多開設相關體驗活動並加強宣傳。研究二結果顯示，「理想型」較「仿真型」森林療育基地的線上評論，對瀏覽者的行為意圖具較佳效果。研究結果可作為經營者建設森林公園療育示範基地之參考。

With the acceleration of urbanization and the increase of life pressure, the number of people suffering from mental health diseases such as depression, anxiety is increasing. “Forest therapy” has attracted wide attention owing to its roles of relieving stored-up physical and emotional tension, deepening environmental education and revitalizing rural communities, and meanwhile, relevant base construction has also become the focus of various countries. With the rapid development of the Internet, online reviews have become more and more important in tourism decisions. Previous studies used expert evaluation method and survey methods to construct indicated to forest therapy demonstration base, but no research has paid attention to tourists' online comments on forest therapy demonstration bases and the characteristics of the bases with which they are concerned. Therefore, this study aims to explores the impact online reviews on the National Forest Therapy Demonstration Base.
This research method is composed of text mining and quasi-experimental design. First, by using big data text mining technology, online reviews of forest therapy demonstration bases on the Google Map platform are selected, and a summary of visitors’ focus is on the destination image and satisfaction, and comparative analysis with for previous scholars and government research results, put forward reference suggestions to optimize the field. Afterwards, empirical analysis was carried out with a quasi-experimental design, and a design scenario was used to simulate the web browser search for online comments, to detect the behavior intention of the readers after reading the comment, and to explore the impact of "excellent forest therapy area" on the behavior intention of the comment browser.
The result of research I showed that the online comments of tourists focused on the natural beautiful scenery, characteristic scenic spots, facilities construction and current management status, and the developers should pay more attention to developing and publicizing relevant forest therapy activities. The result of research II showed that compared with the simulated forest therapy base, the ideal forest therapy base had a better effect to the behavior intention of browsers when they were viewing the online comments. The results of the study can be used as a reference for the operator to build a forest park therapeutic demonstration base.

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