受共享經濟與新冠疫情的影響，雲端廚房產業蓬勃發展，尤其是在疫情爆發初期，許多新型雲端廚房品牌創立，雲端廚房市場前景一片看好，但卻在2022年初，爆發雲端廚房倒閉潮，廣受創投與媒體看好的生活倉廚、三食櫃無預警宣佈退出市場，然而，於此同時，Just Kitchen不但在雲端廚房市場中存活下來，甚至逆勢成長，雲端廚房品牌之間產生極大差異。

本研究透過Python網路爬蟲蒐集生活倉廚、三食櫃、Just Kitchen三家雲端廚房顧客評論，運用大數據分析技術萃取正面與負面評論文本中的主要關鍵詞頻，並採用 Kulshreshtha and Sharma (2022) 發展之雲端廚房購買決策因素，將關鍵字歸類彙整，同時以內容分析法獲得雲端廚房公開資料之探討主題，透過比對，瞭解消費者對雲端廚房服務之感受。研究結果顯示，除了食物類因素外，雲端廚房業者也應該要兼顧行為類、衛生類等多面向因素；此外，屬於導入期的雲端廚房品牌可透過異業合作、推出新活動等宣傳方式，拓展品牌聲量。

The cloud kitchen industry has been booming due to the impact of the sharing economy and the outbreak of Covid-19 pandemic. At the beginning of the pandemic, many new cloud kitchen brands were founded and the prospect of the cloud kitchen industry was promising. However, in early 2022, a wave of cloud kitchen closures broke out and brands that were widely favored by venture capitalists and media announced their withdrawal from the market. While brands like 3 Square and Life Kitchen struggled, Just Kitchen, another cloud kitchen brand, not only survived in the market, but even grew against the trend, creating a huge difference between cloud kitchen brands.

This study used Python web crawlers to collect customer reviews from three cloud kitchen brands, namely, Life Kitchen, 3 Square, and Just Kitchen. Besides, big data analysis techniques are used to extract the main key words in the positive and negative customer review texts. At the same time, content analysis was used to obtain the themes of public data on cloud kitchens to understand consumers' perceptions of cloud kitchen services through comparisons. The results of the study show that, in addition to food factors, cloud kitchen operators should also take into account behavioral, hygiene, and other multi-faceted factors. In addition, cloud kitchen brands in the development stage can expand their brand reputation through cross-industry cooperation, launch of new activities, and other promotional methods.

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