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    1

    The Strategy Model in MarTech Era: From Social Capital Perspectives.
    • Department of Information Management /111/ Master
    • Author: Chun-Chin Huang Advisor:
    • Firms hope to use technology and data to find target customers more accurately by using MarTech. Wh…
    • Clicks: 516Downloads: 0
    • Full text public date 2025/02/03 (Intranet public)
    • Full text public date 2025/02/03 (Internet public)
    • Full text public date 2025/02/03 (National library)

    2

    A Study on Consumer Continuance Behavior of Mobile Applications
    • Department of Information Management /108/ Doctor
    • Author: Hui-Chen Ho Advisor:
    • Mobile application downloads continue growing. The number of mobile app downloaded has been in exce…
    • Clicks: 685Downloads: 0
    • Full text public date 2025/07/23 (Intranet public)
    • Full text public date 2025/07/23 (Internet public)
    • Full text public date 2025/07/23 (National library)

    3

    Exploring the development of the subscription model from an ecosystem perspective - Using streaming media as an example
    • Department of Information Management /108/ Master
    • Author: Chun-Chieh Hsu Advisor:
    • With the evolution of information technology and changes in customer habits, the sales model can no…
    • Clicks: 838Downloads: 0
    • Full text public date 2025/06/29 (Intranet public)
    • Full text public date 2025/06/29 (Internet public)
    • Full text public date 2030/06/29 (National library)

    4

    A study of the factors that influence companies’ willing to put in well-being business.
    • Department of Information Management /105/ Master
    • Author: Shao-Yu Chiu Advisor:
    • Due to globalization and the flourishing economy, international organizations and advanced countrie…
    • Clicks: 535Downloads: 3

    5

    Research on the Prediction of Film Box Office Based on Ewom- Exploring the Effect of Film EWOM by Innovation Diffusion Theory and Motivation Theory.
    • Department of Information Management /105/ Master
    • Author: YU-SHIUAN JHOU Advisor:
    • The development and progress of Internet technology has changed human communication, The virtual co…
    • Clicks: 835Downloads: 12

    6

    Exploring the antecedents of continuance intention to use Facebook check-in service
    • Graduate Institute of Management /104/ Doctor
    • Author: Tzu-Hong Lin Advisor:
    • With the popularity of Facebook, the usage of Facebook has been an important part of users’ life. I…
    • Clicks: 739Downloads: 0
    • Full text public date 2021/01/07 (Intranet public)
    • Full text public date This full text is not authorized to be published. (Internet public)
    • Full text public date This full text is not authorized to be published. (National library)

    7

    Exploring the Critical Successful Factors of Home Roast Coffee Shops – A Case Study of Taipei City
    • School of Management International (MBA) /104/ Master
    • Author: Yuli - Huang Advisor:
    • The development of coffee shop in Taiwan prospers rapidly in recent years. The types of coffee shop…
    • Clicks: 1415Downloads: 8
    • Full text public date 2019/07/18 (Intranet public)
    • Full text public date This full text is not authorized to be published. (Internet public)
    • Full text public date This full text is not authorized to be published. (National library)

    8

    The Effect of Musical Mode on Consumers’ Purchase Intention - Using a casual cafe as an example
    • Department of Information Management /103/ Master
    • Author: Kuo-ti Chiang Advisor:
    • Musical modes are composed by different scales, most frequently occurred in major and minor modes, …
    • Clicks: 528Downloads: 0
    • Full text public date 2020/01/28 (Intranet public)
    • Full text public date This full text is not authorized to be published. (Internet public)
    • Full text public date This full text is not authorized to be published. (National library)

    9

    Exploring the factors and consequences of trust in enterprise blogs
    • Department of Information Management /103/ Doctor
    • Author: Chi-Lung Lee Advisor:
    • An increasing number of Internet users are using blogs as a source of travel information, and many …
    • Clicks: 595Downloads: 0
    • Full text public date 2020/01/08 (Intranet public)
    • Full text public date This full text is not authorized to be published. (Internet public)
    • Full text public date This full text is not authorized to be published. (National library)

    10

    Studying of S.E.E. methodology in value activities and relationship marketing theoretical perspectives: A Case Study of Lion Travel Service Co., Ltd.
    • Department of Information Management /103/ Master
    • Author: Shan-Ju Lin Advisor:
    • As service economy has become more important in recent years, service innovation is turned out to b…
    • Clicks: 673Downloads: 0
    • Full text public date 2020/01/29 (Intranet public)
    • Full text public date This full text is not authorized to be published. (Internet public)
    • Full text public date This full text is not authorized to be published. (National library)