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    1

    Channel Preference Study in Light of COVID-19 : A Comparison of New Media and WOM to Traditional Media
    • Department of Business Administration /109/ Master
    • Author: Ya-Chen Yang Advisor: Seng-Su Tsang
    • Severe acute respiratory syndrome coronavirus 2 (COVID-19) began to sweep through more than 200 cou…
    • Clicks: 297Downloads: 0
    • Full text public date 2024/07/15 (Intranet public)
    • Full text public date 2031/07/15 (Internet public)
    • Full text public date 2031/07/15 (National library)

    2

    Case Study of Sambar Brewing Co. on Consumer Behavior and Exploration/Exploitation
    • School of Management International (MBA) /106/ Master
    • Author: Wan-Chi Huang Advisor: Ying-Jung Yeh
    • This case described a craft beer brand from Hsinchu, Taiwan established in the year 2015—until now-…
    • Clicks: 282Downloads: 0
    • Full text public date 2023/08/10 (Intranet public)
    • Full text public date This full text is not authorized to be published. (Internet public)
    • Full text public date This full text is not authorized to be published. (National library)

    3

    Investigation and Applications of Consumer Behavior and Word of Mouth Marketing - With the Young Smokers as an Example

    4

    Effects of Brand Nickname on Consumer Behavior: Trust, Interest, and Purchase Intention Analysis

    5

    Exploring the Impact of the Big 5 Personality Traits, Attitudes, and Behavioral Intentions on the Consumer Behavior of Women in the Sportswear Industry in Brazil During the COVID-19 Pandemic

    6

    Consumers’ Decisions towards Online Group Buying During Post-Pandemic

    7

    A Research on The Consumer Behavior of OFD Platforms in Taiwan During Covid-19: Big 5, Attitude, and Behavioral Intention

    8

    Digital Transformation in retail-The case study of P Foods
    • Department of Business Administration /107/ Master
    • Author: Wen-Chi Chen Advisor: Shun-Chiao Chang
    • Companies today pursue Digital Transformation. Tech Giants, like Facebook, Amazon, Apple and Google…
    • Clicks: 241Downloads: 0
    • Full text public date 2024/08/12 (Intranet public)
    • Full text public date 2024/08/12 (Internet public)
    • Full text public date 2024/08/12 (National library)

    9

    Consumers’ attitudes and behavior towards safe food in Taiwan
    • Department of Industrial Management /105/ Master
    • Author: Wei-Peng Chen Advisor: Ruey-Huei Yeh
    • In Taiwan, there has been countless food safety incidents happened in the past ten years. These fo…
    • Clicks: 325Downloads: 0
    • Full text public date 2022/08/12 (Intranet public)
    • Full text public date This full text is not authorized to be published. (Internet public)
    • Full text public date This full text is not authorized to be published. (National library)

    10

    Shop Consumer Behavior Analysis Based on Wi-Fi Leaks