本研究針對台灣伺服器產業，採用PESTEL與波特五力進行外部環境與競爭者間的分析，再使用SWOT分析產業中相對強勢與弱勢的公司所具有的優劣情勢與外部機會、威脅，並運用TOWS總和前述工具分析結果，提供企業實質行動策略建議，以及使用BCG矩陣提出產品維持與未來開發方向。最終，本研究再運用賽局理論推演模擬關於企業間策略聯盟可能之情勢，作為伺服器連接器產業的競爭與合作策略之建議。
本研究觀察整體伺服器產業市場趨勢持續走高，同時，連接器產品先進技術為企業未來持續發展關鍵，具體提出結論包括企業永續經營保持競爭優勢之策略，掌握外部變動的伺服器應用趨勢，與內部自主發展連接器關鍵技術，依自身位於產業相對的強弱勢地位以及客戶實際需求，決定產品策略與開發方向。

This rearch paper is aimed at Taiwan's server industry, analyze the external environment and competitors by using PESTEL and Porter's Five Forces, and uses SWOT to find the strength, weakness, external opportunity and threat between corresponding strong and weak companies in industry.And summarize the analysis result by TOWS, provides substantive action strategy for enterprise, and uses the BCG matrix to propose product maintenance and future development directions. In the final of paper, this research uses game theory to simulate union strategy between different companies, to be a complete discourse on competition and cooperation strategies for server connector industry.
Per observation in paper, market trend of overall server industry is continually growth up, at the same time, the advanced technology of connector products is the key to the sustainable development of enterprise in the future. The specific conclusions include the strategy of sustainable business operation of enterprise to maintain it’s competitive advantage, grasp the external variable trends of server application, and develop key technology of connector internally.Determine the product strategy and development direction according to its corresponding strong and weak position in the industry and the actual needs of customers.

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