近年來隨著頻寬加大、上網越來越普及，網路影音直播平台成為一個新興的網路傳播媒介平台，這是一種可以讓使用者將準備好的相關資料藉由現場直播的方式呈現，有別於過去的傳播媒體，網路影音直播平台有著高即時性與高互動性，而其中更以Twitch.tv為代表。由於這種網路影音直播平台存在的時間並不久，而且國內也是近幾年才開始流行所以研究甚少，因此想藉由網路問卷調查探討使用者對Twitch.tv的持續使用意圖。
本研究主要是探討Twitch.tv使用者持續使用意圖，以「資訊系統接受後持續使用模式」為基礎，並根據該平台所具備的媒體特性歸納出媒體豐富度與準社會臨場感兩個變項，並在資訊系統接受後持續使用模式理論中加入作為變數，探討媒體特性是否會影響使用者認知與持續使用意圖。進而使其理論可以更適用於此種新興的平台。
本研究對象主要以台灣地區的Twitch.tv使用者為主，經篩選後一共回收728份問卷，並藉由SPSS進行迴歸分析進行數據分析。結果顯示，媒體特性對於使用者的知覺有用性、滿意與持續使用意圖有著顯著正向影響，細項來看，媒體特性中的準社會臨場感對於使用者的知覺有用性、滿意與持續使用意圖有著顯著正向影響；媒體特性中的媒體豐富度對於使用者的知覺有用性、滿意與持續使用意圖並無顯著影響。
這代表著網路直播軟體有著過多的動畫或是特效其實干擾的使用者在觀看內容且沒有顯著的滿意度，但使用者會因為長時間的使用該平台而自主的減少或增加媒體豐富度而達到持續使用意圖。

In recent years, with the increase in bandwidth, the Internet more and more popular, the network video broadcast platform to become an emerging network media platform, which is a way for users to be prepared by the relevant data presented by way of live broadcast , Different from the media in the past, the network audio and video broadcast platform has a high real-time and highly interactive, and more to Twitch.tv as the representative. Because of this network audio and video live platform for a long time, and the domestic is also popular in recent years so little research, so would like to use the network questionnaire to explore the user's continued use of Twitch.tv intent.
The purpose of this study is to explore the continuous use intention of Twitch.tv users, based on the "continuous use pattern after information system acceptance", and to sum up the media richness and quasi-social telepresence according to the media characteristics of the platform , And in the information system to continue to accept the use of model theory as a variable, to explore whether the media characteristics affect the user awareness and continuing use of intent. So that its theory can be more applicable to this emerging platform.
The subjects of the study were mainly Twitch.tv users in Taiwan, 728 questionnaires were collected and analyzed by SPSS regression analysis. The results show that the media characteristics have a significant positive impact on the perceived usefulness, satisfaction and continuous use intention of the users, and the sub-social telepresence in the media characteristics is useful to the user's perceived usefulness, satisfaction and continuous use intention The media richness in the media characteristics has no significant effect on the perceived usefulness, satisfaction and continuous use intention of the users.
This means that the webcasting software has too many animations or special effects, in fact, interference with the user to watch the content and no significant satisfaction, but the user because of the use of the platform for a long time to reduce or increase the autonomy of media richness To achieve sustained use of intent.

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