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Author: 趙李文貞
Wen-Cheng Chao-Li
Thesis Title: 啟動個人化全人健康照護服務 之關鍵因素研究-以中小企業高階主管為例
Key Factors Related to Starting Personalized Holistic Health Care- An Example of Senior Supervisors in SMEs
Advisor: 盧希鵬
Hsi-Peng Lu
羅天一
Tainyi Luor
Committee: 黃世禎
huangsj@mail.ntust.edu.tw
鄒仁淳
Ren-Chaen Tzou
Degree: 碩士
Master
Department: 管理學院 - 管理研究所
Graduate Institute of Management
Thesis Publication Year: 2021
Graduation Academic Year: 109
Language: 中文
Pages: 66
Keywords (in Chinese): 全人健康照護個人化中小企業高階主管關鍵因素AHP階層分析法
Keywords (in other languages): Personalized Holistic Health Care, Personalized, Senior Supervisors, SMEs, Key Factors, Analytic Hierarchy Process
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  •   臺灣的企業越來越重視員工的身體健康,健康檢查已被納入企業員工的福利項目中,但企業高階主管因工作繁忙,常忽略照顧自己的健康,因此企業核心幹部往往有潛在慢性疾病的危機。許多研究指出,良好的員工健康能夠為公司打造良好的競爭力。近代預防醫學的概念興起,個人化全人健康照護模式是一個為客戶進行全方位健康照護的服務,包含提供個人化的健康檢查、延緩老化的調理療程,疾病的定期追蹤以及健康諮詢等。

      研究目的在探討中小企業之高階主管在推動個人化全人健康照護服務時關鍵的因素,以提供醫療照護機構推動個人化全人健康照護服務模式之參考。

      研究使用問卷調查法,填寫者為各行各業之高階主管,匯集問卷的結果,經由AHP層級分析法後,逐層判斷每個構面的的重要程度,問卷之一致性檢定<0.1,顯示問卷具高度參考價值。

      研究結果發現四項主要構面,組織意願、組織資源、營運環境、個人因素中,以「組織資源」為最主要考量因素;在各構面中,組織意願以「得到高階主管支持」為最高;組織資源以「導入成本」為最高;營運環境以「市場策略」為最高;個人因素則以「健康檢查」為最高。整體構面,中小企業高階主管認為要能順利推動個人化全人健康照護考量之因素,以「導入成本」為最主要考量,「經費與預算」為第二,「市場策略」為第三。 綜合以上結論,醫療機構推動個人化全人健康照護模式時,必須思考合理的配套計畫以降低成本、整合類似性質之產業,聯合實施全人健康照護服務,以增加企業主推行此項照護服務之意願。


    Corporations in Taiwan are paying more attention to the health of their employees. Therefore, Physical examinations are included in the employees' beneficial programs. However, some of the senior supervisors neglect to take care of their body condition due to their busy routine. And this results in them under risk of chronic disease. Many researchers have pointed out that good employee health conditions can create competitiveness for the company. The concept of preventive medicine has emerged currently. The personalized holistic health care model is a comprehensive health care service for customers, including customizing health examinations, delay aging treatments, regular disease tracking, and health consultations.

    This research aims to analyze the key factors of senior supervisors to promote the personalized holistic health care. Then according to the analysis to provide a reference health examination model to medical care institutions.

    A questionnaire was adopted in this research, which invited senior supervisors from different industries to fill in the questionnaire. Then the information was based on the Analytic Hierarchy Process method to analyze the importance of each aspect. The consistency of the questionnaire is less than 0.1, indicating that the questionnaire has a high reference value.

    This research refers that among the four main dimensions, which includes Organizational Willingness, Organizational Resources, Operating Environment, Personal Factors, the most important consideration for senior supervisors is Organizational Resources. Within these four dimensions, "supporting from senior supervisors " of the Organizational Willingness dimension is the most crucial consideration of senior supervisors . Among the Organizational Resources dimension, "cost of execution" is the most crucial one for senior supervisors . Among the Operating Environment dimension, "market strategy" is the most important factor believed by senior supervisors . Among Personal Factors, "health examination" is the essential factor. In terms of the overall analysis, this research found that "the cost of Personalized Holistic Health Care program" is the core consideration that affects the company to promote Personalized Holistic Health Care in the company. And "funds and budget" is in the second place, "market strategy" is in the third. To summarize, when medical institutions consider promoting a personalized holistic health care model, they must consider reasonable supporting plans to reduce costs. For instance, to cooperate with other industries, jointly promote Personalized Holistic Health Care programs to increase companies' willingness to implement.

    摘要 I ABSTRACT II 誌謝 III 目錄 IV 圖目錄 V 表目錄 VI 第一章 緒論 1 第一節 研究背景及動機 1 第二節 研究目的 2 第三節 研究流程 3 第二章 文獻探討 4 第一節 國人的健康狀況 4 第二節 台灣醫療照護市場 8 第三節 個人化全人健康照護 12 第四節 健康照護管理與顧客需求分析 18 第三章 研究設計 21 第一節 個案公司個人化全人健康照護服務 21 第二節 研究設計 23 第三節 研究架構 29 第四節 問卷設計與發放 33 第四章 研究結果 36 第五章 結論與研究建議 42 第一節 研究結論 42 第二節 研究限制 43 第三節 未來研究建議 44 參考文獻 45 附錄-問卷 48

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