本研究針對新型態跨國電信產業，採用應用層級分析法(AHP)分析影響台灣電信業者國際競爭力的因素。首先本研究利用專家文獻意見建立評估準則及層級架構模型。然後設計問卷及對特定相關從業族群進行AHP問卷調查，找出影響我國電信業者國際競爭力之來源與關鍵影響因素。

本研究發現影響電信業國際競爭力關鍵因素之權重排序分別為企業競爭力、市場競爭力及環境競爭能力。其中企業競爭能力占電信業國際競爭能力權重超過一半以上。而在企業競爭力面主要以「創新能力」最為重要，其次才是「企業規模」。企業創新的目的主要是要創造更高的營收，在企業規模上，以往認為「大」的打敗「小」的逐漸轉變為「快」的打敗「慢」的。再者，因高速的網路服務已成為競爭力的關鍵，這促使「服務品質」的重要性高於「企業規模」的主因。相對於企業競爭力與市場競爭力，雖然環境競爭力對電信業國際競爭力的重要性相對較低，但其次構面指標「法律和制度」成為最主要的影響因素。參照本研究次構面準則分析，針對台灣市場上前三大電信公司預測，中華電信在創新能力、服務品質、企業規模都領先同業競爭者，預測結果與實際的結果一致。

This study, first, summarizes the factors affected the international competitiveness of telecoms in Taiwan and then uses the Analytic Hierarchy Process (AHP) to investigate and analyze the realities in Taiwan’s Telecoms industry.

The study finds as follows. First, the sequence of the key factors is firm competitiveness, market competitiveness and environment competiveness. For firm competitiveness, "innovation" is the most important factor, followed by "enterprise size". For innovation, the main purpose of innovation is to create higher revenue. For enterprise size, "big" beat "small" has gradually transformed into "fast" beat "slow". Since high-speed Internet service must be the key of competitiveness, "quality of service" is more important than "enterprise scale". Finally, relative to firm competiveness and market competiveness, the importance of environmental competitiveness is relatively low in an open market environment, after WTO pushing globalization.

參考文獻
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