數位科技浪潮一波又一波的襲來，隨處可得的免費資訊不僅改變了使用者的閱讀行為，更衝擊傳統媒體的商業模式，傳統媒體被迫轉型，開始嘗試新的作法，其中經營新事業是選項之一。
康健雜誌關注台灣高齡化社會現象，反思媒體的社會責任，同時也因應經營挑戰，展現組織敏捷性，著手經營「大人社團」新事業，串連外部專家共創新的商業模式，並透過資源整合，讓大人們積極互動與分享，看見更多熟年生活的可能性，同時帶動台灣社會的正向循環；解決社會問題之際，也能擴大社會影響力，讓辛苦奮鬥大半輩子的熟年族群，可以一起實踐美好幸福的第二人生。
本研究藉由康健雜誌轉型個案，以組織、文化、流程、決策、營運等五大面向分析，探討由媒體所發動的社群經營，從虛擬轉戰實體的策略心法；除了重新建構組織型態洞察用戶需求，運用科技分析數據及整合內容優勢也有助於推進新事業的發展，帶動傳統媒體轉型。

Because of the advancement of digital technology, the free information available everywhere has not only changed the reading behavior of users, but also impacted the business model of traditional media. Traditional media industry was forced to transform, and operating a new business is one of the options.
Common Health Magazine pays attention to the phenomenon of aging society in Taiwan, reflects on the social responsibility of the media, and in response to business challenges, demonstrates organizational agility. When Common Health magazine started to operate the new business of the "adult community", it connected external experts to create a new business model, and adopted a three-dimensional business strategy through the combination of resources, allowing "adults" to actively interact, sharing information to each other, and see more possibilities for mature life. At the same time, it promotes the positive cycle of Taiwanese society, when solving social problems, it can also expand social influence, so that the mature people who have worked hard for most of their lives can achieve a beautiful and happy second life together.
Based on this case, this study analyzes the five dimensions of organization, culture, process, decision-making, and operation. According to above five dimensions to explore the strategy of community management initiated from virtual to entity by the media. In addition to reconstructing the organizational structure to gain insight into user’s demand, the use of technology to analyze data and integrate content advantages will also help to promote the development of new businesses and drive the transformation of traditional media.

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