近年來，網路的興起，促使許多企業都面臨了全面性的競爭而必須做出結構性的調整與改變，越來越多的企業紛紛投入電子商務平台，然而成功的案例卻佔少數。面對今日，產業環境產生劇烈競爭、技術發展迅速、資訊科技進步等，新創事業所面臨的挑戰也比以往複雜許多。因此企業若能在變動的環境中，更有效地建構、整合及重新配置公司內部及外部資源，將能大幅提升組織的競爭優勢。

雖然資源動態諧合理論已發展成熟，然而該理論卻少用於網路新創事業資源的策略運用與分析，也較少以資源動態諧合觀點探討建構平台資源的過程，企業如何設定機制、運用本身的能力經營虛擬社群以及如何透過虛擬社群創造平台價值將是本論文欲探討的一大目標。因此本個案研究依循Sirmon（2011）等所提出的資源諧合觀點，以個案研究法來探討個案公司資源動態諧合之過程，並尋找資源運用成功的路徑。

研究結論發現，資源動態諧合並非單純只是創業者管理這些資源的流程，資源與資源之間甚至是企業者與資源之間都有其互動的情形，並且能將這些資源轉變成公司的特有資產。資源動態諧合能讓企業因應環境的變動並協助企業穩定成長，讓新創企業得以將每一個階段累積的資源，不斷的協調與佈署新的服務及模式。

Internet has become the most important in recently years. Many enterprises have to change their policies and business strategy to become a more competitive firm. The challenges that those start-up companies encounter are much more complicated than before as the industry is dramatically competitive and information technology has grown rapidly. If the entrepreneurs can effectively structure, integrate and re-allocate both internal and external resources in this fast-changing environment, the business’s competitive advantages will be highly enhanced. In the past literature, whether the electronic platform users are part of the firm’s assets is not discussed in Resource Orchestration Perspective. Also, how the business transforms those web viewers into resource collaborators by using company’s own mechanism is not investigated. Therefore, by using the standpoints proposed by Sirmon (2011), this study analyzes the resource orchestration process of the target company. The path to successful online business is also illustrated.

The results show that the application of Resource Orchestration Perspective is not only the progress of how an entrepreneur manages those resources but also the interaction between entrepreneurs and the resources. How those resources are converted into specific assets is equivalently essential. The Resource Orchestration Theory therefore can boost the business to grow steadily by adapting the company to the dynamic environment. Also, the start-up companies can continuously coordinate and employ new services and strategies with resources accumulated from each phase.

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