過去分析型的個案，多以平鋪直敘的方式來呈現企業問題、分析的過程與解決方案，使沒有管理經驗的學生無法體會管理理論應用在實務上的意義，而有實務經驗的學生則無法理解教科書上的理論內涵，在理論和實務無法結合的情況下，個案教學往往變的事倍功半。
從2005年開始，哈佛大學商學院積極在亞洲推動個案教學，哈佛個案和傳統的個案撰寫不同的是，哈佛個案可幫助學生透過個案的故事內容學習到管理的內涵與理論在實務中被應用的情境，學生也可藉由課前的閱讀、分組與課堂討論，體驗到管理決策的制定與分析過程。
本個案為接班人的抉擇，描述現今引雅珠寶（City Diamond）的創辦人張智超（Hanson）先生，從2005年開始培養自己的女兒張爾雅（Karina），讓她協助公司經營網路市場，從無到有發展出網路購物的經營模式，讓City Diamond的網站創下單月超過百萬業績的榮景。為了增加Karina的能力，Hanson讓她接受更多的雜務，舉凡ERP系統的更新、認養需求較高的銷售小姐、甚至在Hanson不在台灣時，也都要由Karina協助進行決策的制定，讓公司維持順暢的營運。
經過7年的時間培養，Hanson在2012年年底卻發現公司業績不如預期，未來又有持續拓點、同業削價競爭及實體與虛擬通路之間的衝突等，樣樣都等著考驗著Karina，到底，Hanson是該讓她接班、還是找專業經理人來接手呢？
本論文包含個案內容和教師手冊兩部分，透過本論文可讓讀者了解組織設計、實虛整合、變革管理、與接班人等概念，進而在日後碰到相同狀況時，能知道應對的方式。

In cases analyzed in the past, most narrate a corporation’s problem, the analysis process, and the solutions in simple and direct ways, so many students without management experience cannot understand the significance of management theories being applied in practice, and students with practical experience are unable to understand the theoretical content of the textbooks. When theory and practice cannot be combined, case-based teaching is less effective.
Beginning in 2005, the Harvard Business School has promoted case-based teaching in Asia. What is different about the writing style in Harvard cases compared to traditional cases is, the stories in Harvard cases help students learn management content and theory through practical application scenarios. Students can also experience management decision making and the analysis process through pre-class reading, dividing into groups, and class discussions.
This case is regarding the choice of a successor and describes the founder of City Diamond, Mr. Hanson Chang and how he started training his daughter Karina Chang since 2005 and allowed her to help manage the company’s online market. At its height, the newly created online shopping business model allowed City Diamond to achieve over NTD1 million in monthly sales. In order to further develop Karina’s abilities, Hanson Chang allowed her to take over more miscellaneous tasks such as ERP system upgrades, catering to sales staff with higher demands, and to allow the company to continue running smoothly, Karina even took part in decision making when Hanson was abroad.
After 7 years of training, in 2012, Hanson discovered that company performance was not meeting expectations and the future included many obstacles such as increasing shop locations, price wars with competitors, and the conflicts between brick and mortar stores and virtual channels. With the numerous challenges facing Karina, will Hanson allow her to become the successor or hire a professional manager to take over the business?
This thesis includes case content and teacher’s manuals so that this thesis can help readers understand the concepts of organizational design, the Click-and-Mortar business model, change management, and successors, so that when the same situations occur in the future, they know a method for response.

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