當今的公司在產品創新中面對著一場持續進行的挑戰：如何在不斷改變的顧客需求中有效的運用顧客資訊(customer information)來研發激進式產品創新(Radical product innovation)。雖然過去有大量關於產品創新的研究在探究顧客導向策略(Customer orientation)對其的影響，但卻往往忽略了從公司處理顧客資訊的能力觀點來探討之間的關係。因此，本研究主要探討公司的顧客知識化過程(Customer knowledge process)對激進式產品創新(Radical product innovation)的影響。特別的是，研究者不僅提出其主張並驗證了顧客知識化過程與激進式產品創新中確實存在著正向的關係。本研究收集了台灣資訊電子產業72家上市公司共 205位中高階主管的研究問卷，其階層迴歸分析結果支持下列假設：顧客知識化過程與激進式產品創新的關係為正向的線性關係。另外，本研究亦發現公司技術導向策略(Technology orientation)無助於強化顧客知識化過程與激進式產品創新的關係。總體上，本研究結果顯示了公司的顧客資訊處理過能力對產品創新的影響是較過去理論研究的結果更加重要。

Existing organizations face an ongoing challenge in product innovation: how to utilize customer information efficiently on developing radical product innovation in changing customer needs. Although there are lots of studies discussed the effect of customer orientation on product innovation, the focus on the view of processing customer information are ignored. Therefore, this paper aims to examines the role of customer knowledge process on radical product innovation. In particular, the author argues and finds support that customer knowledge process has a positive effects on radical product innovation. Survey results of 205 managers from 72 firms in Taiwan information and electronic industry support the propositions that the customer knowledge process has a positive linear effect on radical product innovation. In addition, the result suggests that technology orientation doesn’t strengthen the positive effects of customer knowledge process on radical product innovation. Overall, this study suggests that the information processing ability on product innovation is more critical than previously theoretically examined.

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