本研究的目標為透過實際案例的深入訪談，探討新創設計公司的成長歷程，並且嘗試歸納新創設計公司「成長的模式」、「成長的指標」、以及「成長的障礙」。本研究以創業時間點相近、公司年齡超過五年以上、且都是「以發展自有品牌為目標的設計公司」為訪談案例。將訪談結果分析與歸納後得到以下結論：

1.新創設計公司成長的模式：用「機會主義或不可預期的非線性成長模式」來探討公司「設計服務」與「自有品牌」相互加乘的發展歷程。

2.新創設計公司成長的指標：分為量化與質性。「量化指標」包括資本額、員工人數、預備金、商品銷售、商品擴展；「質性指標」包括所擁有的資源(客戶、人脈、工廠)、創辦人的承諾、公司成長策略、自有品牌與設計服務的「共伴效應」、以及公司與品牌名聲。

3.新創設計公司成長的障礙：分為內部與外部。「內部障礙」包括資金不足、分工不足、公司管理、以及合夥人與財務問題；「外部障礙」包括產業與人脈關係、知名度不足、市場與仿冒問題

This research is aimed to map the “growth model”, “growth factors” and “barriers to growth” of small design firms in Taiwan through interviews. The internal validity of the selected cases includes “all established in 2008”, “all survived more than 5 years” and “all aimed to develop its own design brand ”.

Conclusion:

1.The growth model of design firms: adopt “opportunistic or unpredictable growth model: chasms” to illustrate their mutual beneficial development between “design service” and “branding”.

2.The growth factors of design firms: the quantitate factors includes the amount of capital, the number of employees, reserve fund, sales of merchandise and expansion of merchandise; the qualitative factors includes resources, the commitment of the founder, the growth strategies, the mutual beneficial development between “design service” and “branding”, and the brand reputation.

3.The barriers to growth of design firms: the internal barriers includes the insufficient funds, lack of corporation, management and the financial problems with partners; the external barriers includes access to network, lack of awareness, wrong market position and product piracy.

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