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研究生: 吳昭彥
CHAO-YEN WU
論文名稱: 中小企業之網絡合作結構對績效之影響—社會網絡與雙元結構分析
Network Collaboration Structures and Performance of SMEs — A Social Network and Ambidextrous Analysis
指導教授: 曾盛恕
Seng-Su Tsang
口試委員: 陳崇文
Chung-wen Chen
王明妤
none
學位類別: 碩士
Master
系所名稱: 管理學院 - 企業管理系
Department of Business Administration
論文出版年: 2011
畢業學年度: 99
語文別: 中文
論文頁數: 52
中文關鍵詞: 社會網絡結構組織公民行為創新策略探索利用雙元結構
外文關鍵詞: social network, organizational citizenship behavior, strategies of innovation, exploration, exploitation, ambidexterity
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  • 近年來國內中小企業逐步以群聚的形式進行廠商之間的合作,藉此匯集必要的資源與能力以進行創新。而這些中小企業的合作形式不完全是學理上的群聚,比較是類似Rosenfeld (1997)或Uzzi (1996, 1997)所述的網絡合作結構。因此本研究將有異於之前的產業群聚的研究概念,除保留其創新的研究觀點(Baptista & Swann, 1998)之外,採用組織理論的網絡結構結合雙元結構理論來分析網絡合作廠商的行為表現及創新成效。

    本研究有效問卷為54份,採用PLS對研究模型進行分析。研究結果顯示:
    (1)越處於友誼網絡中心的廠商,越能展現組織公民行為(利他行為)。此結果說明台灣中小企業廠商講究人情味,當朋友有難會義不容辭幫忙。雖說朋友間情義相挺基本上是不求回報的,但在人非聖賢的情況下,此種利他行為的背後,往往含有一絲「利己」的動機,亦即期待著回報(我這次幫你,下次你也會幫我)。越處於網絡中心的廠商,顯現其越握有資源與能力並受到大家的依賴。在具備利己動機及利他能力的條件下,中心廠商越能展現組織公民行為。(2)組織公民行為與創新策略呈現顯著的正向關係。廠商透過展現組織公民行為,而得以獲得他人之回饋(資源),此紓解中組織內部資源稀有性的限制,使廠商能更自主地採取探索型或利用型創新策略。另外,研究結果亦顯示探索型創新策略高於利用型策略;展現組織公民行為的廠商,往往是網絡中的領頭羊,面對世界各國的高度競爭,必須知道何去何從,才能領導夥伴創造新營收,因此對於這些領導廠商來說,探索型創新策略顯得相對重要。(3)探索性創新策略對廠商績效有顯著的正向效果。在國際化浪潮席捲世界的速度愈形加劇之際,廠商如仍繼續墨守成本競爭的舊思維將難以生存。值此改變的關鍵時刻,廠商若能因應時代掌握先機,順利探索出新產品或服務將得以永續經營。


    In recent years, the small-and-median enterprises (SMEs ) gradually cluster together to gain the necessary resources and capacity for innovation. The forms of cluster is not entirely an academic cluster, more like the words “network” Rosenfeld (1997) or Uzzi (1996) talk about. Therefore, this study will be different from the previous concept of industrial cluster and use the network structure of organizational theory and ambidexterity theory to analysis how do SMEs gain the resources by showing organizational citizenship behavior (altruism) in the network. Finally, examine the effect of innovation.

    Based on a sample of 54 firms, we find that: (1) The centrality of firms is positively related to the organizational citizenship behavior (altruism). (2) Organizational citizenship behavior is positively related to the innovation strategies .It means that firms could get more feedback from others(resources) by showing organizational citizenship behavior and then could do more innovation. (3)The explore strategies of innovation have a significant positive effects to the performance.

    1.緒論 1.1研究背景與動機 1.2研究目的 1.3研究結果 2.文獻探討 2.1社會網絡理論 2.1.1社會網絡定義 2.1.2社會網絡的結構位置 2.2組織公民行為 2.2.1組織公民行為定義 2.3 探索與利用-雙元結構 2.3.1探索與利用的概念 2.3.2探索型創新與利用型創新 2.4各變項之因果關係探討 2.4.1社會網絡結構與組織公民行為之關係 2.4.2組織公民行為與探索和利用之關係 2.4.3探索、利用與績效的關係 2.4.4 研究架構 3.研究方法 3.1.深度訪談 3.2實證研究 3.2.1 問卷設計 3.2.2 研究對象及資料蒐集 3.2.3資料分析工具與方法 4.資料分析 4.1 敘述性統計分析 4.2 信度分析 4.3 效度分析 4.3.1 聚合效度 4.3.2 區辨效度 4.4 結構方程模型分析 4.4.1模型分析結果 4.4.2工作網絡與友誼網絡模型驗證 5.結論與建議 5.1 研究結果 5.2管理意涵 5.2.1理論性意涵 5.2.2實務性意涵 5.3研究限制與未來研究建議 參考文獻 附件

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