隨著人力成本的提昇及資訊科技的進步，自助服務科技在公司與顧客的互動過程中扮演著愈來愈重要的角色，而顧客的接受及使用與否，更是企業導入自助服務科技後的成敗關鍵。在許多解釋個人接受資訊科技的模型中，科技接受模型是最受歡迎且最被廣泛應用的模型，此外，亦有學者提出科技適應度是決定消費者是否會接受及使用科技的重要因素，然而，目前卻尚未有研究針對消費者的整體科技適應度在整個科技接受模型中所扮演的角色做完整之探討。有鑑於此，本研究試圖將消費者的整體科技適應度納入科技接受模型中進行探討，以期能發展出更適合解釋消費者科技接受行為之模型，並進而使得傳統科技接受模型更臻完整。研究結果顯示，消費者的科技適應度會提昇其對自助服務科技的有用性及易用性的認知，並與態度和行為意圖有直接且正向的關係；此外，科技適應度亦會減弱知覺易用性與態度間的關係強度。

With the rapid innovation of information technology and the increasing cost of human resources, more and more companies are offering technology-based interface as an alternative for service encounter. Although the potential financial benefits of successful technology incorporation are enticing, the savings cannot be realized unless customers embrace and use the technologies. Of the suite of theories that explain technology acceptance, Technology Acceptance Model (TAM) appears the most popular. Besides, scholars have also advocated that customers’ technology readiness (TR) should be also taken into account in order to accurately predict the perception and behavior of customers. Therefore, this research attempts to incorporate TR into TAM by exploring the relationship between TR and TAM. The results indicate that customer’ TR enhances perceived usefulness, perceived ease of use, attitude toward use, and intention to use. In addition, the influence of perceived ease of use on attitude decreases under conditions of high TR.

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