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    1
    Strategy Discussion of Brand Development for HANNSpree ─Product Design and Marketing Tactics
    • Department of Design /98/ Master
    • Author: Chun_lei - Tsao   Advisor: Wen-Chih Chang
    • Product and marketing is essential to brand establishment if one product is aimed to create a own b…
    • Clicks: 921  Downloads: 18 

    2
    A study of relationship between consumer's character and branding establishment in the optical storage media industry
    • Department of Business Administration /93/ Master
    • Author: Tao-Chien Wei   Advisor: none 、 none 、 none
    • In the last decade, Taiwanese optical storage media industry takes the leading position in the worl…
    • Clicks: 590  Downloads: 0 
    • Full text public date This full text is not authorized to be published. (Intranet public)
    • Full text public date This full text is not authorized to be published. (Internet public)
    • Full text public date This full text is not authorized to be published. (National library)

    3
    Expansion of Distribution Channel for Cultural Creative Merchandise in Mainland China Market ─A Case Study on H Company
    • Department of Industrial Management /102/ Master
    • Author: Shou-te Chang   Advisor: Ren-jieh Kuo
    • In recent years, there are many countries promoted cultural and creative industry, and it changes t…
    • Clicks: 513  Downloads: 1 
    • Full text public date 2019/07/15 (Intranet public)
    • Full text public date This full text is not authorized to be published. (Internet public)
    • Full text public date This full text is not authorized to be published. (National library)

    4
    THE LINK BETWEEN SERVICE ATTITUDE OF COSMETIC BRAND AND PERSONAL RELIGIONAL
    • Graduate Institute of Management /93/ Master
    • Author: Mei-ling Huang   Advisor: Cou-Chen Wu
    • There are lots made in Taiwan cosmetic brand recently, in various the increase of marketing promoti…
    • Clicks: 492  Downloads: 0 
    • Full text public date This full text is not authorized to be published. (Intranet public)
    • Full text public date This full text is not authorized to be published. (Internet public)
    • Full text public date This full text is not authorized to be published. (National library)

    5
    An Analysis of Consumer Preferences to Visual Signs in Advertisements of Nike Sub-Brands
    • Department of Design /110/ Master
    • Author: Chan-Ming Hsu   Advisor: Chih-Hsiang Ko
    • Digital technology is rapidly changing human values and lifestyles. The internet has become the mai…
    • Clicks: 434  Downloads: 10 

    6
    The Application of Miryoku Engineering to Personal Brand Design for Bird Figures
    • Department of Design /109/ Master
    • Author: Ya-Yun Huang   Advisor: Chih-Hsiang Ko
    • Many figure designs and brands have appeared and are launched in series to attract a variety of hob…
    • Clicks: 340  Downloads: 8 

    7
    An Exploration on the Relationships among Product Quality, Service, Channels, Consumer Attitudes, and Brand Loyalty - in the Case of Down Garments
    • Graduate Institute of Management /105/ Master
    • Author: Chang-Jen Su   Advisor: Hsi-Peng Lu 、 Tain-yi Luor
    • Due to the growing power of the Internet, new marketing strategies distinct from those in the past …
    • Clicks: 519  Downloads: 0 
    • Full text public date 2022/06/13 (Intranet public)
    • Full text public date This full text is not authorized to be published. (Internet public)
    • Full text public date This full text is not authorized to be published. (National library)

    8
    Successful Brand Building: Maxxis

    9
    The business philosophy of the entertainment industry: A case study of TheLOOP Group.
    • School of Management International (MBA) /112/ Master
    • Author: Ding-Lian Lin   Advisor: Ren-Wei Jheng
    • This case study describes a company that has conglomerated the entertainment industry and focuses o…
    • Clicks: 487  Downloads: 2 
    • Full text public date This full text is not authorized to be published. (Internet public)
    • Full text public date 2044/04/11 (National library)
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