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    1

    The Effects of Regulatory Focus on Post-purchase Cognitive Dissonance and Post-purchase Regret in the Limited-time Shopping Situation
    • Department of Business Administration /110/ Master
    • Author: Yung-Fang Chen Advisor:
    • The rapid development of science and technology has brought convenience to life. Consumers nowadays…
    • Clicks: 469Downloads: 0
    • Full text public date 2025/08/01 (Intranet public)
    • Full text public date 2032/08/01 (Internet public)
    • Full text public date 2032/08/01 (National library)

    2

    A Study on the Characteristics and Public Welfare Behavior of Mobile Game Players
    • Department of Business Administration /110/ Master
    • Author: Shih-Ni Huang Advisor:
    •   Due to the Covid-19 epidemic in recent years, people could only stay at home, which has led to th…
    • Clicks: 436Downloads: 0
    • Full text public date 2032/09/22 (Intranet public)
    • Full text public date This full text is not authorized to be published. (Internet public)
    • Full text public date 2120/09/22 (National library)

    3

    Risk management of smart home appliances – relationship analysis between trust of institution and salient value similarity of customer
    • Department of Business Administration /107/ Master
    • Author: Pei-Ying Kuo Advisor:
    • This study starts with perceived risk and explores how institutions use the SVS model to enable…
    • Clicks: 524Downloads: 2
    • Full text public date 2024/07/24 (Intranet public)
    • Full text public date This full text is not authorized to be published. (Internet public)
    • Full text public date This full text is not authorized to be published. (National library)

    4

    The Impact of Negative Emotions, Sales Promotion and Agreeableness Trait on Impulsive Buying
    • Department of Business Administration /108/ Master
    • Author: Ying-Chih Chang Advisor:
    • People have the instinct to take action for releasing negative emotions. When consumers feel the mo…
    • Clicks: 496Downloads: 0
    • Full text public date 2025/07/24 (Intranet public)
    • Full text public date This full text is not authorized to be published. (Internet public)
    • Full text public date This full text is not authorized to be published. (National library)

    5

    A Study on Users’ Intention of Using Smart Speakers Based on the Technology Acceptance Model and Flow Experience
    • Department of Business Administration /108/ Master
    • Author: Tzu-Hung Cheng Advisor:
    • Since Amazon launched Amazon Echo in 2014, a lot of manufacturers have promoted smart speakers of t…
    • Clicks: 559Downloads: 0
    • Full text public date 2025/08/25 (Intranet public)
    • Full text public date This full text is not authorized to be published. (Internet public)
    • Full text public date This full text is not authorized to be published. (National library)

    6

    The leadership and long term development of the life insurance industry with non-base salary
    • Department of Business Administration /108/ Master
    • Author: Chin-Pao Chen Advisor:
    • This case study focused on a senior manager Kate, who has twenty-year working experience in the fie…
    • Clicks: 364Downloads: 0
    • Full text public date 2025/08/13 (Intranet public)
    • Full text public date This full text is not authorized to be published. (Internet public)
    • Full text public date This full text is not authorized to be published. (National library)

    7

    The Cultural Innovative Creativity and Resource Dexterity in Romance – A Case Study of Romantic Visual Studio
    • Department of Business Administration /108/ Master
    • Author: LIAN-TIAN IOU Advisor:
    • In recent decades, we often heard about the concept of “cultural and creative industries”; it means…
    • Clicks: 440Downloads: 5

    8

    Perceived Effectivity of Social Media Influencer in Healthy Food Marketing
    • Department of Business Administration /108/ Master
    • Author: Ayu Sahertyan Advisor:
    • The main purpose of this research study is to understand the impact of social media influencer's pe…
    • Clicks: 468Downloads: 9
    • Full text public date 2021/02/03 (Intranet public)
    • Full text public date This full text is not authorized to be published. (Internet public)
    • Full text public date This full text is not authorized to be published. (National library)

    9

    The case study for a company’s digitalization transformation in the old publishing industry
    • Department of Business Administration /108/ Master
    • Author: Chih-Liang Liu Advisor:
    • The current society is very different from the past. With the development of science and technology…
    • Clicks: 482Downloads: 0
    • Full text public date 2025/07/20 (Intranet public)
    • Full text public date This full text is not authorized to be published. (Internet public)
    • Full text public date This full text is not authorized to be published. (National library)

    10

    The Impacts of Consumers’ External and Internal Factors on Make Up Artists’ Purchase Intention in Indonesia
    • Department of Business Administration /109/ Master
    • Author: Amelia Putri Triwibowo Advisor:
    • Make Up Artists become a promising profession in Indonesia because of the mushrooming beauty trend …
    • Clicks: 329Downloads: 3
    • Full text public date 2022/01/28 (Intranet public)
    • Full text public date This full text is not authorized to be published. (Internet public)
    • Full text public date This full text is not authorized to be published. (National library)