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    1

    Exploring the Business Strategies of 3C Peripheral Brands Using the Perspective of Resource-based and Dynamic Resources Theory -Take Company A as an Example
    • Graduate Institute of Management /108/ Master
    • Author: Hung-Yi Lin Advisor: Kung-Jeng Wang
    • This thesis explores the business strategies of 3C peripheral brands from the perspective of resour…
    • Clicks: 194Downloads: 0
    • Full text public date 2023/07/10 (Intranet public)
    • Full text public date 2035/07/10 (Internet public)
    • Full text public date 2035/07/10 (National library)

    2

    Factors Influencing Consumer’s Brand Perception and Purchase Behavior:An Empirical Study of Three Food Companies in Taiwan

    3

    The Study of Building up Own Brand in Fitness Equipments Industry-A Case in Johnson Health Tech. Co., Ltd.
    • Graduate Institute of Management /95/ Master
    • Author: Yen-Lung Tsai Advisor: Day-Yang Liu
    • The purpose of this study is to examine the successful business model of the Johnson Fitness compan…
    • Clicks: 249Downloads: 4
    • Full text public date 2012/05/01 (Intranet public)
    • Full text public date This full text is not authorized to be published. (Internet public)
    • Full text public date This full text is not authorized to be published. (National library)

    4

    Correlation among brand、price、customer satisfaction、loyalty and purchasing decision – An explorer study of notebook
    • Graduate Institute of Management /105/ Master
    • Author: Chih-Chen - Chang Advisor: Hsi-Peng Lu Tain-Yi Luor
    • NB marketing keeps shrinking year over year since not only more and more portable devices delivered…
    • Clicks: 456Downloads: 0
    • Full text public date 2022/01/18 (Intranet public)
    • Full text public date This full text is not authorized to be published. (Internet public)
    • Full text public date 2022/01/18 (National library)

    5

    An Exproler Study of Consumer's Purchase Intention toward Green Building Materials
    • Graduate Institute of Management /102/ Master
    • Author: I-Chen Huang Advisor: Hsi-Peng Lu Tainyi Luor
    • Lifestyles of Health and Sustainability is closely related to our daily living space. However, envi…
    • Clicks: 389Downloads: 0
    • Full text public date 2019/01/21 (Intranet public)
    • Full text public date This full text is not authorized to be published. (Internet public)
    • Full text public date This full text is not authorized to be published. (National library)

    6

    The Research of Aesthesis Competitiveness and Design Inspired Innovation - Base on the Oriental Aesthetics Brand
    • Graduate Institute of Management /98/ Master
    • Author: Wen-Pien Chen Advisor: Chiung-Ju Liang
    • With the recent rise of the orientalism, Taiwan’s companies want to create more industry value, the…
    • Clicks: 330Downloads: 1
    • Full text public date 2015/06/17 (Intranet public)
    • Full text public date This full text is not authorized to be published. (Internet public)
    • Full text public date This full text is not authorized to be published. (National library)

    7

    A Study for Brand Extension Management
    • Graduate Institute of Management /95/ Master
    • Author: Hung-liang Lei Advisor: Cou-chen Wu
    • Since 80’ of 20 century , the brand extension was serious influenced by western enterprise , many …
    • Clicks: 447Downloads: 2
    • Full text public date 2012/07/24 (Intranet public)
    • Full text public date This full text is not authorized to be published. (Internet public)
    • Full text public date This full text is not authorized to be published. (National library)
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