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    1

    Investigating the effects of anthropomorphism on virtual influencer attitude, brand attitude and purchase intentions
    • Department of Information Management /110/ Master
    • Author: Shu-Ting Yeh Advisor: Yu-Qian Zhu
    • In recent years, social media developed consistently. More and more influencers create unique conte…
    • Clicks: 268Downloads: 0
    • Full text public date 2025/08/19 (Internet public)
    • Full text public date 2025/08/19 (National library)

    2

    The Impact of Co-branding Attitude on Brand Equity and Purchase Intention -A Study of 7-11 Co-branding Stores
    • Department of Business Administration /108/ Master
    • Author: Hsiao-Chu Chen Advisor: Pin Luarn
    • In recent years, several convenience stores have been transformed into different styles of innovati…
    • Clicks: 374Downloads: 0
    • Full text public date 2025/06/16 (Intranet public)
    • Full text public date 2025/06/16 (Internet public)
    • Full text public date 2025/06/16 (National library)

    3

    Research of Informativeness and Privacy Perception’s Influence on Retargeting Advertising Effectiveness
    • Department of Business Administration /109/ Master
    • Author: Ying-Cing Liao Advisor: Pin Luarn
    • As the COVID-19 pandemic kept raging, it led to the development of e-commerce as well as the higher…
    • Clicks: 330Downloads: 0
    • Full text public date 2024/07/26 (Intranet public)
    • Full text public date This full text is not authorized to be published. (Internet public)
    • Full text public date This full text is not authorized to be published. (National library)

    4

    Using Placemaking Strategies in Social Enterprise to Promote Local Economy

    5

    The Influence of Facebook Content on Audience’s Engagement- A Case Study of PX Mart Facebook Page
    • Department of Design /105/ Master
    • Author: Pin-Chen Wu Advisor: Fang-Wu Tung
    • Using Facebook Page has become the most common way for companies and brands to manage online custom…
    • Clicks: 805Downloads: 14

    6

    Exploring How Package Design of Color and Storytelling Strategies May Affect Consumers' Choices of Essential Oil

    7

    A Study of Presale Service, Product and Price Perceptions Impact on Enterprise Customers’Purchase Intention
    • Graduate Institute of Management /98/ Master
    • Author: Jui-Chen Sun Advisor: Wen-dwo Yang
    • The computer and associated information products in the enterprise play a very important role in th…
    • Clicks: 455Downloads: 1
    • Full text public date 2015/05/31 (Intranet public)
    • Full text public date This full text is not authorized to be published. (Internet public)
    • Full text public date This full text is not authorized to be published. (National library)
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