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研究生: 李麗珍
Li-jane Lee
論文名稱: 小型銀行內部服務品質對員工服務行為之研究—以B銀行為例
A Study on the Impact of the Internal Service Quality of the Small-scale Bank on the Service Behavior of Attendants—A Case Study of B Bank
指導教授: 楊文鐸
Wen-dwo Yang
口試委員: 張聖麟
Sheng-lin Chang
洪政煌
Cheng-Huang Hung
學位類別: 碩士
Master
系所名稱: 管理學院 - 管理研究所
Graduate Institute of Management
論文出版年: 2010
畢業學年度: 98
語文別: 中文
論文頁數: 75
中文關鍵詞: 內部服務品質服務行為結構方程式
外文關鍵詞: Internal Service Quality, Service behavior, Structural Equation Modeling
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  • 本研究主要在探討B銀行的內部服務品質和員工服務行為及員工滿意度、員工忠誠度之關係,以個案銀行為調查基礎,研究結果顯示七項主要結論:
    一、總行對分行服務品質會正向影響分行內部服務品質成立
    二、總行對分行服務品質會正向影響分行員工服務行為不成立
    三、分行內部服務品質會正向影響員工工作滿意成立
    四、分行內部服務品質會正向影響員工服務行為成立
    五、分行內部服務品質會正向影響員工忠誠不成立
    六、員工工作滿意會正向影響員工忠誠不成立
    七、員工工作滿意會正向影響員工服務行為不成立


    Using the B Bank as our survey case, the research collected valid 100 questionnaires and found that internal service quality positively related to employee satisfaction; employee satisfaction positively related to sevicee behavior; and internal service quality positively relative to service behavior.
    1.The general headquarters can be tenable to the branch service quality to the influence branch interior service quality.
    2.The general headquarters can serve the behavior to the branch service quality to the influence branch staffs not to be untenable.
    3.The branch internal service quality can to affect the staff to work satisfaction establishment .
    4.The branch internal service quality can to affect the staff to serve the behavior to be tenable.
    5.The branch internal service quality can to affect the staff loyally not to be untenable.
    6.The staff works the degree of satisfaction to be able to affect the staff loyally not to be untenable.
    7.The staff works the degree of satisfaction to be able to affect the staff to serve the behavior not to be untenable.

    中文摘要I 英文摘要II 致 謝III 目 錄IV 圖目錄V 表目錄VI 第一章 緒論1 第一節、研究背景與動機1 第二節、研究的目的2 第三節、研究流程3 第二章 個案公司簡介與文獻探討4 第一節、個案公司4 第二節、內部服務品質相關文獻探討9 第三節、員工滿意度13 第四節、員工忠誠(組織承諾)之意義16 第五節、服務行為18 第三章 研究方法19 第一節、研究架構19 第二節、研究假說20 第三節、問卷設計與抽樣方法 22 第四節、資料統計與分析28 第四章 資料分析與討論29 第一節、樣本基本資料分析29 第二節、因子數檢討34 第三節、信度分析48 第四節、內部服務品質與服務行為模式構建49 第五節、忠誠度分析62 第五章 研究結論與建議66 第一節、研究結論66 第二節、檢討與建議67 參考文獻69 一、中文文獻:69 二、英文文獻:70

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    1.丁兆庭(2007),「內部服務品質、員工滿意度與服務行為關係之研究—以中國信託商業銀行總務部為例」,國立台北大學企業管理研究所碩士論文。
    2.吳文彬(2007),「服務利潤鏈之實證與影響因素之探討」,國立東華大學企業管理研究所博士論文。
    3.陳怡安(2004),「內部服務品質對外部服務品質影響之探討—以銀行業為例」,國立東華大學企業管理研究所碩士論文。

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