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研究生: 張瑞如
Jui-ju Chang
論文名稱: 系統科技公司內部服務品質對員工服務行為之研究-以A公司為案例
This study is to examine the relationship between internal service quality of the system integration company and the service behavior of attendants.-As the case A company for our survey case
指導教授: 楊文鐸
Wen-dwo Yang
口試委員: 張聖麟
Sheng-lin Chang
洪政煌
Cheng-huang Hung
學位類別: 碩士
Master
系所名稱: 管理學院 - 管理研究所
Graduate Institute of Management
論文出版年: 2008
畢業學年度: 97
語文別: 中文
論文頁數: 63
中文關鍵詞: 內部服務品質服務行為結構方程式
外文關鍵詞: Internal Service Quality, Service behavior, Structural Equation Modeling
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  • 中文摘要
    本研究主要在探討系統整合業的內部服務品質和和員工服務行為之關係,以個案公司為調查基礎,發覺四項主要結論:
    一、除了性別,其他人口統計變數對於內部服務品質及服務行為的看法無顯著差異。
    二、管理支持和員工滿意度呈現顯著正向關係。
    三、員工滿意度和員工忠誠度有高度正向關係。
    四、管理支持和服務行為呈現顯著正向關係。


    Abstract
    The purpose of this study is to empirically examine the relationship between internal service quality of the system integration company and the service behavior of attendants. Using the case company as our survey case, the research collected 50 valid questionnaires and found four main conclusions:

    1. Apart from gender, there are no statistically significant differences between internal service quality and different demographics.
    2. Management support positively related to employee’s satisfaction
    3. Employee’s satisfaction positively related employee’s loyalty.
    4. Management support positively related to service behavior.

    Keywords: Internal Service Quality, Service behavior, Structural Equation Modeling

    目錄 中文摘要 1 Abstract 2 目錄 3 圖目錄 4 表目錄 5 第一章 緒論 6 第一節 研究背景與動機 6 第二節 研究目的 7 第三節 研究流程 8 第二章 文獻探討 9 第一節 內部服務品質相關文獻探討 9 第二節 員工滿意度 14 第三節 員工忠誠(組織承諾)之意義 17 第四節 服務行為 19 第三章 研究方法 20 第一節 研究架構 20 第二節 研究假說 21 第三節 問卷設計與抽樣方法 23 第四節 資料統計與分析 28 第四章 資料分析與討論 29 第一節 樣本基本資料分析 29 第二節 信度分析 33 第三節 服務品質、滿意度與內部行為 37 第四節 人口統計變數檢定 46 第五章 研究結論與建議 53 第一節 研究結論 53 第二節 管理意涵 53 參考文獻 55 附錄 研究問卷 62

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