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Author: 邱昱中
Yu-Chung Chiu
Thesis Title: 騰籠換鳥— 數位通國際網路公司的戰略轉型之路
Organization Transformation of Trade off Strategy: The case study of eASPNet
Advisor: 盧希鵬
Hsi-Peng Lu
Tain-Yi Lour
Committee: 盧希鵬
Hsi-Peng Lu
Tain-Yi Lour
Sun-Jen Huang
Degree: 碩士
Department: 管理學院 - 管理研究所
Graduate Institute of Management
Thesis Publication Year: 2020
Graduation Academic Year: 108
Language: 中文
Pages: 66
Keywords (in Chinese): 產業群聚群聚效應生態系統網路外部性網路效應商業模式危機管理企業轉型
Keywords (in other languages): Industry Clusters, Clustering Effect, Ecosystem, Network Externality, Network effect, Business Model, Crisis Management, Enterprise Transformation
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  •   正當網際網路蓬勃發展之際,Application Service Provider (ASP) —應用軟體服務供應商提供一個創新的經營模式服務,是參照歐美日各國經驗及資訊委外所衍生的經營模式。對個案公司而言是全新的挑戰,然而個案公司—數位通投入結果,卻因市場接受度不高而面臨服務終止。老天雖然關一扇門,但也打開另一扇窗(新的契機)。
      就數位通機房而言,網路資料中心 (IDC) 已經趨近飽和,企業的成長將面臨巨大的挑戰,如何做好基本功和保持競爭優勢,如何利用競爭優勢找出一條生路,未來一定要進行轉型及如何轉型。

      With rapid development of internet technology, Application Service Provider (ASP) developed an innovative service business model based on successful experiences in European countries, the U.S and Japan and business extension possibility resulted from information outsourcing service. It’s a brand-new challenge to the case company- eASPNet. In the beginning, eASPNet has failed because of low market demand. However, the initial failure has turned out to be the steppingstone of its business success in the end.
      In Taiwan, Small and medium-sized enterprises (SMEs) are conservative and not used to outsourcing their companies’ internet infrastructure. Unlike SMEs, international submarine cable companies and international telecommunication companies bear more open minds to the innovative business model and thus, they have been identified as target customers of eASPNet for close cooperation and further ecosystem creation. eASPNet has therefore fortified its market position strategically, enhanced its company value in the industry and accumulated a bulk of key customers. eASPNet’s IDC strategy can be applied to different stages of business operations, no matter in the beginning of business or future business development. In general, eASPNet can assist customer to build up solid base of further business expansion. eASPNet’s IDC provides not only services with added value, but also access to bandwidth for telecom service providers. These have equipped eASPNet with market competitiveness and comparative advantages. Because of the centralization of industries, differentiation of clustering effects, and network externality, approximate 80% of international submarine cable companies and telecommunication companies therefore gathered in a specific area, creating economies of agglomeration and building up the ecosystem. Under such fierce market competition, international submarine cable companies and international telecommunication companies preferably provide enterprise customers with total solution through vertical and horizontal integration.
      eASPNet IDC has been close to full loaded, which has brought huge challenge to the company’s growth. Actions and strategies for the company’s transformation must be implemented in order to sustain the company’s operation and competitiveness.
      This research is divided into two parts- the case and the teaching handbook. In the case part, the history, current status, the challenges and crisis of eASPNet are elaborated in detailed. Based on its core competency, what would be the actions and strategies that eASPNet is going to take is also further discussed. In the teaching handbook part, case overview, questions and references, and questions on business model and development are included, such as: What kind of actions should the company take for its business landscape expansion under a crisis situation? What would be the contributions made by disruptive innovation to a company’s sustainable development?
      In response to the abovementioned questions, materials, reference information and theories are well collected and analyzed. Readers will be able to get in-depth understanding on the process of business model innovation, enterprise competitiveness enhancement through its original core value and resources, appropriate crisis management and transformation of a company for its business continuity and sustainable development. The research thereby could be a good model for reference.

    中文摘要 I Abstract II 誌謝 IV 目錄 V 圖目錄 VI 表目錄 VII 壹、個案本文 1 一、個案公司與產業簡介 1 二、新的挑戰,新的契機 8 三、危機管理與轉型 15 貳、個案討論 23 一、個案總覽 23 二、教學目標與適用課程 24 三、學生課前討論問題 26 四、個案人物介紹 27 五、個案分析 27 六、教學建議 (Teaching Suggestions) 51 七、板書 52 文獻參考 55

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    騰籠換鳥策略。MBA 智庫百科。檢自:腾笼换鸟策略

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    Full text public date 2030/06/24 (Internet public)
    Full text public date 2030/06/24 (National library)