Nowadays, fish is considered as a good source of protein alongside chicken, beef, pork, and lamb. However, the consumption rate is lower as compared to the others. Even though the consumption rate is relatively low, the number is rising annually and projected to increase in the future. Fishery products come from two sources, open fishing and aquaculture. In the aquaculture industry, Indonesia is the third biggest producer in the world. Indonesian fishery industry is filled with some challenges, such as ineffective production and limited access to technology. One potential solutions to the problems is using Internet of Things (IoT)-based product, and eFishery provides that solution. However, not every solution works perfectly during implementation. For example, farmers do not have right knowledge to implement the solution. This thesis aims to disclose IoT-based solutions for fishery industry in Indonesia, and how to take advantage of the solution. Company’s business model is one part that could be changed as business model is one of the ways to visualize the whole business. Changing it might help eFishery and fish farmers to compete and win in the market.

Nowadays, fish is considered as a good source of protein alongside chicken, beef, pork, and lamb. However, the consumption rate is lower as compared to the others. Even though the consumption rate is relatively low, the number is rising annually and projected to increase in the future. Fishery products come from two sources, open fishing and aquaculture. In the aquaculture industry, Indonesia is the third biggest producer in the world. Indonesian fishery industry is filled with some challenges, such as ineffective production and limited access to technology. One potential solutions to the problems is using Internet of Things (IoT)-based product, and eFishery provides that solution. However, not every solution works perfectly during implementation. For example, farmers do not have right knowledge to implement the solution. This thesis aims to disclose IoT-based solutions for fishery industry in Indonesia, and how to take advantage of the solution. Company’s business model is one part that could be changed as business model is one of the ways to visualize the whole business. Changing it might help eFishery and fish farmers to compete and win in the market.

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