研究生: |
于瑋廷 Yu Wei Ting |
---|---|
論文名稱: |
支付商業模式之探討 - 以支付寶、Paypal 與 Apple Pay 為例 Business model of Payment - Examples of Alipay、Paypal and ApplePay |
指導教授: |
盧希鵬
Hsi-Peng Lu 羅天一 Tain-yi Luor |
口試委員: |
黃世禎
Sun-Jen Huang |
學位類別: |
碩士 Master |
系所名稱: |
管理學院 - 資訊管理系 Department of Information Management |
論文出版年: | 2017 |
畢業學年度: | 105 |
語文別: | 中文 |
論文頁數: | 44 |
中文關鍵詞: | 支付模式 、電子支付 、商業模式 |
外文關鍵詞: | Payment model, Electronic payment, Business model |
相關次數: | 點閱:407 下載:4 |
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隨著金融數位及資訊產業的快速發展,帶動一般消費習慣的改變。一般的支付模式除了傳統紙幣、信用卡的使用外,也出現新興的電子支付的交易模式。因此,本研究分析中國與美國兩個國家的支付模式及產業發展的趨勢及背景現況,並針對支付模式的使用觀念進一步的探討,進而參考台灣現狀以為未來台灣在資訊金融上的商業發展改變的參考。本研究依目前中國與美國的支付商業模式,以九宫格商業模式整理歸納出其支付模式商業模式之導向,同時根據我國政府法規與相關補助措施,得出台灣未來可能的支付模式商業模式,並提出未來台灣支付模式發展商業模式之相關建議。
本研究採用質性研究方法,針對蒐集之次級資料與各國相關研究報告等進行分析,主要歸納出中國與美國支付商業模式。結論及研究發現後建議為-(1)、各國皆採用多元化之模式進入大眾市場,為本研究發現之一;該發現及各國支付模式產業之商業模式可作為台灣發展之借鏡,並發展出適用於台灣支付模式產業之商業模式。(2)、台灣支付模式初期以則為以支付商業模式作為主軸,而後參考各國商業模式可再進一步發展其他金融服務,此為本研究之重點之二;(3)、最後提供本研究進一步之相關建議,可從公共政策的制定、仿效各國計畫於支付模式市場,等著手推廣支付模式市場,為本研究之重點之三。
With the financial figures and the rapid development of information industry, driven by changes in general consumption habits. In addition to traditional paper money, the use of credit cards, there are emerging electronic payment transactions. Therefore, this study analyzes the payment model and the development trend of the two countries in China and the United States, and further discusses the concept of the use of the payment model, and then refers to the current situation of Taiwan's future changes in the financial development of information finance in Taiwan reference.Based on the current payment model of China and the United States, this paper summarizes the business model of the payment model business model, and draws the future possible payment model business model according to the government regulations and related subsidy measures in China. The future of Taiwan to pay the model to develop business model of the relevant recommendations.
In this study, the qualitative research method is used to analyze the secondary data collected from each country and related research reports, which mainly summarizes the business model of payment between China and the United States. (1), countries have adopted a diversified model to enter the mass market, one of the findings of this study; the discovery and national payment model industry business model can be used as a platform for the development of Taiwan, and the development of the Applicable to the business model of Taiwan payment model industry. (2), the early payment model in Taiwan to pay the business model as the main axis, and then refer to the national business model can further develop other financial services, this is the focus of this study; (3), and finally provide further study of this study Relevant proposals can be made from the formulation of public policy, follow the example of countries in the payment model market, and so on to promote the payment model market, the focus of this study.
中文部分
1. 行政院(2013) ,「江院長拍板『第三方支付服務』之管理短期以『電子票證發行管理條例』做為非銀行第三方支付儲值服務管理法源、中長期應制定專法」新聞稿。
2. 吳清傑(2012) ,「電子商務經營模式與策略創新之探討-以中國阿里巴巴集團公司為案例,碩士論文,東海大學,台灣。
3. 財金資訊寄刊(2015),我國行動支付邁入新紀元。
4. 張郁芝(2013),我國發展電子商務之現況與未來趨勢 - 以第三方支付為例。
5. 張善政 (2013) ,第三方支付服務之推動及管理作為。中國國民黨第 18 屆中常會 第 187 次專題報告。
6. 陳師群/張嘉琳 (105),各國行動支付發展趨勢及相關個案研究。
7. 陳珮文(2013.6),台灣第三方支付法制化的必要性與發展思考,以美國PayPal與中國支付寶為例。
8. 經濟部(2012) ,「2012 年我國 B2C 電子商店調查結案報告」。
網際網路及電子商務發展趨勢及其對金融業的影響研究,台灣金融服務業聯合總會/中華經濟研究院(103.6)。http://www.tfsr.org.tw/Uploads/uploads/期末報告final.pdf
9. 賴亞筠 (2011),「第三方支付擔保模式交易之研究」,碩士論文,台灣科技大學,台灣。
英文部分
1. Osterwalder, Alexander/ Pigneur, Yves/ Smith, Alan (ILT)/ Clark, Tim (EDT)
John Wiley & Sons Inc(2010-07-06), Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers.
2. Alexander (COL)/ Pigneur/Clark/Megan (EDT) Timothy/ Osterwalder Yves (COL)/ Lacey, John Wiley & Sons Inc (2012-03-13), Business Model You: A One-Page Method For Reinventing Your Career.
3. Osterwalder, Alexander (2004), “The Business Model Ontology - A Proposition in a Design Science Approach”, Dissertation, University of Lausanne, Switzerland.
4. McKinsey & Company (2012), Online and Upcoming: The Internet’s Impact on Aspiring Countries.
5. Kenneth C. Laudon and Carol Guercio Traver(2009), “E-Commerce: Business, Technology, and Society”, Fifth Edition, Prentice Hall.
6. Jackson, Eric M. (2012-5-31), The Paypal Wars: Battles With Ebay, the Media, and the Rest of Planet Earth.
7. TechRepublic Alexa ranking. Alexa Internet. [March 6, 2016].