台灣代工電子業經歷了快速發展而繁榮的時代，然而隨著價格競爭及市場飽和，代工產業開始在經濟規模競爭中落後，同時又面臨到中國世界工廠的崛起、威脅與挑戰，利潤不斷被壓縮，經營壓力不言可喻，企業不得不做出轉型的戰略決定。

佳世達科技雖為全球第一大液晶顯示器廠，因為代工電子業優勢不在，因應市場環境及產業潮流更迭，新競爭者群雄並起，以致代工產業優勢不在。為求企業永續經營，積極尋求轉型，佳世達從ODM/OEM轉型為系統整合商，並跨足醫療器材及智能解決方案物聯網領域，佳世達以雙贏互利聯合艦隊方式，透過併購作為企業成長轉型的重要策略。

本個案採用哈佛個案教學方式撰寫，主要探討佳世達價值轉型至物聯網產業的過程。個案主角陳董事長運用商業生態系統模式，展開行動方案，一方面優化現行的產業。另一方面以互利共生，產業聯盟、價值共創的發展方式，透過結盟合作的方法併購，做為收購對象的盟友，以藉此完成公司的價值轉型而佈局智能解決方案的應用領域，改變過去只能在代工市場競爭態勢。本研究可用於討論商業生態系統、商業模式、企業併購、共創價值等議題。

Taiwan’s OEM electronic has gone through the rapid and prosperous period. Due to price competition and market saturation, the OEM industry has starting to fall behind within the competition of the economy of scale. At the same time, they have to face the threat and challenge of China’s world factory. Profits keep on being compress; the stress of management is self-evident. Enterprise can’t help but decide to transform.
Qisda Corporation once has been the largest LCD factory in the world; however, the advantage of the OEM models no longer exists due to the market environment, the changing of industry trends, and new competitors rising. To develop a sustainable enterprise, Qisda has actively searched for transformation, changing from OEM/ODM into system integrator as well as getting into the field of medical equipment manufacturing and the internet of things (IoT) with smart solutions. Qisda aims to grow and transform the enterprise through business mergers and acquisitions on a win-win and mutual base.
This study is written by the Harvard case teaching method, mainly discussing Qisda’s value migration into the IoT industry. The chairman Mr. Chen, utilizes the business ecosystem pattern with action plans. Optimize the current business sectors. Bearing mutualism, industry alliance, value co-creation in mind, Chairman Chen has been using the M&A strategy and being business allies with acquired businesses to accomplish the value transformation and get into the field of smart solutions in order to expand the competition originally in the OEM market. This research can be used in topics of the business ecosystem, business model canvas, corporation merger, value co-creation.

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三、網站
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( https://www.chinatimes.com/newspapers/20181108000408-260204?chdtv )
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