英國自1997年起即開始持續研究發展並制定全面性的創意產業政策，是第一個將創意產業作系統性分類的國家。近年來，從英國創意產業產值與就業率提升，顯示其政策帶動經濟成長的成效。英國政府並積極開拓國際市場，期待透過國際合作，以創意產業的輸出為英國企業帶來更多的商業機會。
本研究首先以質性方式，透過專家的深度訪談，洞察英國創意產業在台灣發展的優劣勢、機會與威脅，及推廣時所遭遇的困境與挑戰。再以量化的方法，蒐集台灣民眾對文化創意產業的看法與認知，進而了解英國創意產業在台灣民眾心目中的比重與定位，以及其對英國創意產業的期待。最後再輔以次級資料的蒐集，分析英國創意產業在台灣市場發展的趨勢。
本研究結果發現，英國創意產業在台灣的認知程度並不高，大部分民眾提到文化創意產業會想到日本，也會選擇日本的文創商品，這是因為台灣早期為日本殖民地，受日本文化影響太深。因此未來發展建議可從下列五個面向著手：
1. 增強辨識度，深值印象
2. 提高文化認同，降低文化差異
3. 文創市場定位，鎖定目標族群
4. 尋找當地合作夥伴，共同進入市場
5. 聚焦五個次產業，做為未來的合作方向，包括博物館產業、音樂與表演藝術、建築設計、時尚設計品牌、及產品設計。
希望透過此研究剖析這幾個面向，提供未來英國推廣創意產業的參考與建議，進一步促進雙方合作與交流。

UK has formulated and investigated creative industries strategy since 1997. It is also the first country to systematically categorise creative industries. With the tremendous growth in value of creative industries and their contribution to employment rates recently, this shows a well-implemented creative industry strategy which enhances the economic growth. The UK government has ambitions to expand this business into international markets by exporting creative products/service to bring more business opportunities for UK economy.
This study firstly uses qualitative research methods by interviewing experts in the creative industries to get an insight into the UK’s creative industry development in Taiwan. This includes their strengths and weaknesses, opportunities and threats, as well as the challenge and difficulty. Secondly, it uses quantitative studies to collect data and opinions from the general public on what they know about creative industries, and what they think about the UK and what they expect to see from UK creative industries in Taiwan. Lastly, there is a collection of secondary data in terms as a reference.
After analysis, we conclude that the penetration of UK creative industries in Taiwan is not as high as expected. The reason is Taiwan was Japan’s colony where influenced by Japanese culture so deeply. Therefor, this research suggests that UK can work towards five aspects as below:
1. To increase recognition of the UK through images
2. To decrease the cultural differences through cultural awareness
3. To position the market and target audience
4. To find suitable local partners
5. To focus on five sub-sectors for future cooperation: museums, music & performing arts, architecture, fashion design and product design.
The suggestions from this study are references for future cooperation and cultural exchange in promoting UK creative industries in Taiwan.

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