本研究以歐洲管理學院（INSEAD）策略與國際管理學教授W. Chan Kim與策略曁管理學教授Renee Mauborgne兩位學者所研究推論出之藍海策略基石－「價值創新」為背景，佐以其他知名學者、專家在管理創新、技術創新及企業如何因應產品生命周期的見解論說，整合成企業價值創新流程架構以及因應產品生命周期變化之各項創新活動整合策略循環。從外部市場之顧客消費鏈與買方效益分析為起始點，瞭解企業應該改善現有產品與服務的價值鏈，或者採行何種企業創新模式，並透過成功的外部市場活動，達成滿足市場與顧客需求的目標。
以本研究所運用的價值創新流程架構而言，企業由外部市場的潛在及可能需求回饋到企業模式創新、技術創新、管理創新，一直到成功的外部市場活動等企業營運活動，順利完成一輪研發、生產及銷售等各項循環才能真正創造出價值。而企業在進行這樣的循環是不停歇的，持續滿足顧客需求並創造需求是企業生存之基本使命及永續生存之根本。處於通訊科技網路化、訊息傳遞無阻隔之時代，企業生存競爭無「夕陽產品」之藉口，只有「夕陽管理」之企業滅亡消失原因。
「藍海策略」的「新價值曲線」大都以反應外部市場的市場與顧客的需求為變動指標，以及作為產品價值因子的調整依據。本研究的價值創新流程架構以及「技術創新」與「管理創新」整合策略循環，可作為企業因應外部市場「新價值曲線」需求的營運活動流程。
以資本市場投資者的角度，在進行投資標的選擇時，往往受到目前技術及獲利的吸引及牽絆。但從本研究所運用的價值創新流程架構以及「企業模式」、「技術創新」與「管理創新」整合策略循環來看，如果只聚焦在現有之營運技術及獲利這個階段，往往不能確保該項投資決策的成功，因為在企業外在市場及內在市場很有效率的整合，才能真正讓資本市場投資者獲致穩定報酬之成果。如果投資者進行投資標的的選擇時，能夠藉由本研究的價值創新流程架構，以及「技術創新」與「管理創新」整合策略循環來審慎檢視投資標的，並針對每個階段予以評比標準，另同時檢視全球外部市場之需求變化，將有助於降低投資損失之發生，進而提高投資報酬率。

This research is based on the “innovation of value” of Blue Ocean Strategy by European management school – INSEAD and International Management professor – W. Chan Kim with Strategy Management Professor – Renee Mauborgne, along with other famous scholars and professionals from management innovation, technology innovation and the adaptation of product life cycle by enterprises theory, consolidate with enterprises’ innovation value structure and product life cycle’s variation strategy. From external market customer’s consumption chain with buyer’s effect as the analytical point, to further understand how an enterprise can satisfy market and customer’s demand by improving current product and service value chain, or any innovation model with successful market activities.
As for this research’s value innovation structure, enterprises can use external market’s potential and demand to help enterprises’ model innovation, technology innovation and management innovation until the successful external market activity that complete a cycle of R&D, production and sales so that real value can be created. This kind of cycle within an enterprise is an ongoing process, continuing to satisfy customers’ needs and creating demand are enterprises’ basic mission and survival principle. This is an era with no boundary in terms of internet communication and message delivery, enterprises cannot use “sunset product” as an excuse, and only “sunset management” can be the reason that causes enterprises’ failure. The “new value curve” of “Blue Ocean Strategy” is the variable that mostly reflecting external market and customers’ needs, which can be the adjustor for product value. This research’s value innovation process structure and “technology innovation” with “management innovation” coordinate strategic cycle can be used as enterprises’ external market “new value curve” operating process.
From a capital market investor’s point of view, an investment selection is often influenced and attracted by current technology and profitability of a company. But from this research’s value innovation structure with “enterprise model”, “technology innovation” and “management innovation” integrating strategic cycle, a specific investment decision cannot be considered successful if only focus on current operating technology and profitability, because a stable investment return can only be derived from an enterprise’s effective integration between internal and external market. An investor can decrease the possibility of his/her loss and increase the rate of return if he/she can consider this research’s value innovation structure, along with “technology innovation” and “management innovation” integration cycle to test investment target. In addition, careful valuation at every investment stage and follow global external market’s change can also be helpful.

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