非同質化代幣（NFT）標誌著特定數位檔案的所有權，這些數位檔案可能是圖檔、音樂檔、遊戲物件、某項收藏品，同時它也可能與某項實體物件或存取權益有所關聯。隨著NFT的熱潮席捲而來，人們開始對其有所關注。然而，現今大部分的學術研究多專注在NFT的底層技術及其相關應用，有關於項目方實務操作之研究仍是少之又少。
本論文採用質性研究中的個案研究法，同時以Osterwalder and Pigneur (2010) 提出的商業模式圖為基礎進行訪談，以建構 NFT項目方的商業模式。在訪談中，受訪者分享他們在實務上的經驗與觀察，並提出項目方可能遭遇的各種議題，本研究根據受訪者的回饋，建構項目方在實務上的操作。研究結果顯示對項目方而言，社群、行銷、合作以及建立信任將是該項目成功的基礎，同時，研究結果亦表明NFT項目方不應該只提供一次性的價值主張，而是應該持續不斷地提供更多賦能規劃。

Non-fungible Tokens (NFTs) represent ownership of particular digital content such as images, audios, game objects or specific collectibles, and they may also associate specific property or access. With the significant trading volume, the momentum of NFTs was noticed. However, most literatures are focusing on NFT underlying technique and application, little is known about NFT creators’ practice. In this article, an exploratory qualitative case study methos was conducted to explore creators’ practice with the business model framework proposed by Osterwalder and Pigneur (2010). Interviewees shared their experience about the issues a project creators may encounter. This article also shows analysis of the issues mentioned by interviewees to construct a framework for creators who would like to create new projects. The result shows that promotion, communities, collaboration, and building trust are the foundations to the NFT project. The value provided by NFTs should not be presented as one-off sale commodity but should be empowered continuously.

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