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研究生: 吳苡寧
Yi-Ning Wu
論文名稱: 台灣數位編輯專業職能評估 -混合式模糊多準則決策之應用
Constructing an Evaluation Model for Professional competences of Digital Editor in Taiwan– A Hybrid Fuzzy Multiple Criteria Decision-Making Approach
指導教授: 張順教
Shun-Chiao Chang
口試委員: 張光第
Guang-Di Chang
賴法才
Fav-Tsoin Lai
學位類別: 碩士
Master
系所名稱: 管理學院 - 企業管理系
Department of Business Administration
論文出版年: 2020
畢業學年度: 108
語文別: 英文
論文頁數: 106
中文關鍵詞: 數位編輯專業職能數位出版應用決策實驗室分析法模糊多準則決策法折衷排序法
外文關鍵詞: Digital editors, Competences, Digital publishing, DEMATEL, FMCDM, VIKOR
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  • 本研究使用混合式模糊多準則決策法 (fuzzy Multiple Criteria Decision Making) 評估台灣的數位編輯專業職能。本研究評估架構涵蓋四個主準則及十三個次準則。研究結果顯示,基礎技能是數位編輯職能中最重要的項目面,再依序為內容創作與編輯,以及行銷與管理。就次構面而言,前三名的指標為基礎編輯知識、選稿與出版流程企劃及基礎編輯技術。最後,折衷排序法的分析結果顯示數位媒體出版是數位編輯最重要的專業職能證照,其次為共同排名第二的編排設計及媒體匯流與應用,而最不受數位編輯青睞的證照為 Photoshop ACA。


    This study applies hybrid fuzzy Multiple Criteria Decision Making (MCDM) approach to evaluate the professional competences of digital editors in Taiwan. The research structure includes four criteria and thirteen sub-criteria. The results of this study revealed that the fundamentals side of the digital editors’ competences is the most important criteria, followed by creating and editing of contents, marketing, and management. The top three indicators among the sub-criteria were found to be fundamental knowledge, commissioning and acquisitions, and fundamental technology. Finally, the result of the VIKOR method showed that the “Digital Media Publishing” is the most important professional certificate for digital editors, followed by the “Publish Design” and “Media Convergence and Application” certificates as the second place, and the rankings of the “Photoshop ACA” certificate comes last.

    中文摘要 Abstract Contents List of Tables List of Figures Chapter 1 Introduction 1.1 Background and Motivation 1.2 Research Objectives and Purpose 1.3 Research Process Chapter 2 Literature Review 2.1 The Literature on MCDM Methods 2.2 The Literature on Digital Editors’ Professional Competences 2.3 The Determinants Factors of Digital Editors’ Competences Chapter 3 Methodology 3.1 The DEMATEL Methodology 3.2 Fuzzy set theory and Fuzzy numbers 3.3 Multiple-Criteria Decision-Making (MCDM) Methods 3.3.1 Fuzzy Analytic Hierarchy Process (FAHP) 3.3.2 Fuzzy Analytic Network Process (FANP) 3.3.3 The VIKOR method 3.4 The Model Chapter 4 Empirical Results 4.1 The Results of the DEMATEL 4.2 The Results of the FANP 4.3 Sensitivity analysis 4.4 The Results of the VIKOR 4.4.1 Sensitivity Analysis by Using VIKOR Chapter 5 Conclusions References Appendix A Appendix B DEMATEL Questionnaires Appendix C FANP Questionnaires

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