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Author: 許秀美
HSIU-MEI HSU
Thesis Title: 富貴在眼前-轉身過雲煙:V連接器公司之再造
To be Rich or Contentment-on Your Mind : A Re-engineering Case Study of V Connector Company
Advisor: 盧希鵬
Hsi-Peng Lu
羅天一
Tain-yi Luor
Committee: 黃世禎
Sun-Jen Huang
Degree: 碩士
Master
Department: 管理學院 - 管理研究所
Graduate Institute of Management
Thesis Publication Year: 2017
Graduation Academic Year: 105
Language: 中文
Pages: 48
Keywords (in Chinese): 連接器創業家精神產外部環境分析合資或獨資情境理論融資順位理論企業經營模式
Keywords (in other languages): External Environmental Analysis, Finance Planning
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  • 創業是每個人人生當中的一個夢想。挑戰無限,夢想實現。創業家的精神及企業經營者遇到茶壺裡的風暴時的危機處理態度,李副總初生之犢不畏虎,人生中經歷二次創業的心路歷程。第一次在公司獲利創新高時經營理念出現謀和差異化,幾經溝通無共識在孤掌難鳴之下,為了不撼動影響員工的利益下,黯然退出經營團隊。心情低落時客戶信任相挺,於是決定順勢投入第二次創業路,義無反顧成立新公司(獨資),在此情況下,李副總該怎麼走出另一番的創業經營路呢?
    本個案乃在討論創業模式:「合夥」、「獨資」中產生的「苦」與「甘」核心競爭力與變革管理問題,當合夥關係出現變革時之危機處理抉擇。探討的問題包括:李副總的成長背景與創業過程中經歷,並分析李副總在經營企業中出現變革時的根據與理念的堅持,進而展開人生中第二段的獨資創業經營模式相關理論為創業家精神、產業外部環境分析、合資或獨資情境理論、融資順位理論、企業經營模式


    After several attempts at communication without consensus, Mr. Lee finally realized that he was a minority of one. He decided to resign from the management team to ensure the interests and welfare of the employees. Even after his resignation from the management team, the customers still trusted him. Thus, he decided to take advantage of the situation and embarked on his second venture. He established a new and privately owned company. In this case, how could Mr. Lee overcome another entrepreneurship dilemma?
    This case study discusses the “partnership” and “business models” under different situation, for example, policies dealing with crises when the partnership changes. The situations discussed in this case study include the background and the process of starting a new business, the analysis on why Mr. Lee changed the management policies, and the development of an innovative secondary management mode of direct investment to ensure the implementation of his management concept. The related theories are entrepreneurship, External Environmental Analysis Partnership, Finance Planning and Business model.

    摘要.....................................................................I ABSTRACT .....................................................................II 致謝.....................................................................III 目錄.....................................................................IV 圖目錄.....................................................................VI 表目錄.....................................................................VII 壹、個案本文.....................................................................1 第一節序幕.....................................................................1 第二節連接器產業背景與個案公司描述.....................................................................1 連接器產業......................................................................1 個案公司描述.....................................................................2 回首來時路照見自我.....................................................................3 篳路藍縷破繭而出.....................................................................4 利字當頭、浮現人性.....................................................................5 道不同、不相為謀.....................................................................5 獨資再行萬里路.....................................................................6 塞翁失馬焉知非福.....................................................................7 造藍海璀燦前程.....................................................................7 勇於承當雨過天晴.....................................................................7 團隊經營利益分享......................................................................8 V 貳、教學指引.....................................................................9 第一節個案總覽......................................................................9 第二節教學目標與適用課程......................................................................10 第三節學員課前準備.....................................................................11 第四節學員問題討論.....................................................................12 第五節適用課程與對象. .....................................................................12 第六節教學總覽教學指引的架構與建議.....................................................................13 第七節問題與參考答案..........................................................................14 第八節教學建議與時間分配.....................................................................32 第九節板書規劃.....................................................................33 附錄.......................................................................36 參考文獻. ......................................................................37

    中文部分
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    英文部分
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