創業是一個具有挑戰性和激動人心的過程。它需要創新思維、勇氣、耐力和決心。一個成功的企業家需要有良好的商業頭腦和領導能力，能夠迅速適應市場變化和挑戰，並能夠建立一個優秀的團隊來實現他們的願景。在創業旅程中，失敗是不可避免的，但是從失敗中學習並繼續前進是非常重要的。最重要的是，一個成功的創業家需要堅持自己的信念和價值觀，同時保持開放的心態，不斷學習和成長。
1995年創立公司以來，老闆秉持帶給大家美又獨特的商品。一步一腳印漫步在各個國家找尋好的產品代理進來，隨著資訊越來越先進，外來產品也就越來越多。產品不斷更新，市場趨勢不斷改變。20幾年的歷程起起落落，從創業至今大小事總是親力親為，近幾年公司的利潤及營收較趨穩定成長，但對於新市場、新思維、營銷策略停留在多年前的模式。老闆需要順應市場變化及挑戰，對於市場分析、產品設計、營銷策略做思維改變。
本個案以哈佛式個案撰寫，論文包括個案本文和教學指引兩部分。個案本文部分描述了從1995年個案公司創辦至今，28年來經營組織問題，如何解決經營體質難題？如何面對更多外來的競爭力？論文後半部的教學指引，透過教師引導以個案中實例探討：馬斯洛理論、資源基礎理論、行銷學策略、管理學理論、創業家精神、商業模式等管理議題，如何從過去的思維來改變營銷模式。另外，透過商業模式重新審視經營組織，期望本個案論文可作為存在相係問題企業的經營參考。

Starting a business is a challenging and exciting process. It requires innovative thinking, courage, stamina and determination. A successful entrepreneur needs to have good business acumen and leadership skills, be able to quickly adapt to market changes and challenges, and be able to build an excellent team to realize their vision. Failure is inevitable in the entrepreneurial journey, but it is very important to learn from failure and move on. Most importantly, a successful entrepreneur needs to stick to one's beliefs and values while keeping an open mind to keep learning and growing.
Since the establishment of the company in 1995, the boss has insisted on bringing you beautiful and unique products. Walking step by step, looking for good product agents in various countries, as the information becomes more and more advanced, there are more and more foreign products. Products are constantly updated and market trends are constantly changing. Over the past 20 years, there have been ups and downs. From the start of the business to the present, I have always done everything by myself. In recent years, the company's profits and revenue have grown steadily, but the new market, new thinking, and marketing strategy have remained in the model of many years ago. The boss needs to adapt to market changes and challenges, and make changes in thinking about market analysis, product design, and marketing strategies.
This case has been written in the Harvard style, and the thesis includes two parts: the case text and the teaching guide. The case article partly describes the organizational problems of the case company in the past 28 years since its establishment in 1995. How to solve the problem of the management system? How to face more external competitiveness? The teaching guidelines in the second half of the thesis are guided by teachers to discuss with examples in cases: Maslow theory, resource-based theory, marketing strategy, management theory, entrepreneurship, business model and other management issues, how to change from the past thinking marketing model. In addition, by re-examining the management organization through the business model, it is hoped that this case paper can be used as a reference for the management of companies with related problems.

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