在偶像團體和韓電視劇所創造的「韓流」（K-Pop）文化，韓國已成為引領亞洲時尚潮流的先驅。韓國東大門批發區，營業時間從每日晚間8點至隔天早晨5點，只要批貨24小時內即可上架販售的快時尚服飾銷售型態，也是目前亞洲地區最大的批發商城，Shadow.Korea負責人-Black掌握這樣的特性成功創業。本文採用個案研究法，以Shadow.Korea作為青年創業的成功個案，根據商業模式分析，探討位於中南部市區商圈的服飾零售攤販，如何透過掌握速食流行文化，擬定進貨策略、創建自有品牌、經營社群媒體行銷等等方式，成功建立韓國服飾銷售模式，從攤販轉為門市，甚至將品牌總店擴大開幕為旗艦店，達到年營業額破千萬等創舉。

In the "K-POP" culture created by idol groups and Korean TV series, Korea has become a pioneer in leading Asian fashion trends. Dongdaemun Wholesale Area, South Korea, business hours from 8:00 pm to 5:00 the next morning, as long as the goods can be sold within 24 hours of the sale of fast fashion apparel sales, is currently the largest wholesale mall in Asia, Shadow. The head of Shadow.Korea, Black, mastered such a feature and succeeded in starting a business. This article uses a case study method, and regards Shadow.Korea as a successful model for youth entrepreneurship. Based on the analysis of business models, this study explores how the retail street vendor located in a shopping district of the mid-south part of Taiwan established Korean apparel sales model successfully by mastering McFashion, formulating purchase strategies, creating their own brands, and operating social media marketing, and then transformed from a street vendor into a store business, expanded its store into a flagship store, and reached an annual turnover of NTD 10 million.

一、中文部分
1. 黃秀儒（2007）。快速流行服飾零售業者的競爭優勢—以西班牙品牌Zara為例。中山大學企業管理學系碩士班學位論文，頁 1-107。
2. Chung, C.-W. （2014）。 時尚服飾 Nude–網路定價的秘密。交通大學經營管理研究所學位論文，頁 1-93。
3. 張進芳（2006）。影響青年創業成敗因素之研究。國立雲林科技大學企業管理系碩士班，雲林縣。
4. 姚丹鳳 （2012）。 台北市艋舺服飾商圈產業群聚之研究。臺灣師範大學美術學系在職進修碩士班學位論文，頁 1-135。
5. 蔡妙鈴 （2010）。 拯救國貨 [衣] 起來。
6. 賴麗香、莊智媛、彭靖琦、彭淳玉、王詩婷 （2015）。 探討韓國熱潮商品購買意願之關鍵因素。創新與經營管理學刊， 6（2），頁 1-18。
7. 謝沛芬 （2015）。 我國流行時尚產業之社群知識與規範。清華大學科技法律研究所學位論文，頁 1-190。
8. Tim Clark （2017）。早安財經。一個人的獲利模式

二、英文部分
1. Baptista, R., Escária, V., & Madruga, P. (2008). Entrepreneurship, regional development and job creation: the case of Portugal. Small Business Economics, 30(1), 49-58.
2. Birtwistle, G., & Moore, C. M. (2007). Fashion clothing–where does it all end up? International Journal of Retail & Distribution Management, 35(3), 210-216.
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16. Westlake, E. (2008). Friend me if you Facebook: Generation Y and performative surveillance. The Drama Review, 52(4), 21-40.

三、 網路部分
1. 天下雜誌546期，辜樹仁，2014年07月07日，東大門，逆轉全球化的奇蹟(https://www.cw.com.tw/article/article.action?id=5057728)
2. 小世界新聞，劉育如，2017年10月18日，全球化潮流下的韓國時尚產業：服裝篇 (http://shuj.shu.edu.tw/blog/2017/10/18/%E5%85%A8%E7%90%83%E5%8C%96%E6%BD%AE%E6%B5%81%E4%B8%8B%E7%9A%84%E9%9F%93%E5%9C%8B%E6%99%82%E5%B0%9A%E7%94%A2%E6%A5%AD%EF%BC%9A%E6%9C%8D%E8%A3%9D%E7%AF%87/)
3. 華岡紡織期刊第二十四卷第五期，謝建騰, 黃筠貽，2017年07月，探討衝動性購買與環保訴求對快速時尚的購買價值(http://www.jhgt.org.tw/pdf/jhgt-24.5(277-285)(2017-07).pdf)
4. Shadow.Korea粉絲專頁(https://www.facebook.com/Shadow.Korea/)
5. 靴子咖啡_Share’sCafe粉絲專頁(https://www.facebook.com/SharesCafeYuanlin/)
6. MBA Lib 智庫．百科 (https://goo.gl/k8iMm5 )