本文管理個案網擎資訊軟體股份有限公司，屬於軟體開發商，透過自有技術發展搜尋引擎、電子郵件產品、郵件安全產品以及雲端服務，雲端服務推動二十年，過去從個人信箱到企業信箱代管，隨著電子郵件的應用與安全防護因數位轉型的需求劇烈改變，結合協同作業的需求，發展以商務溝通為導向的雲端郵件、檔案分享、即時通訊、線上編輯與安全保護的專業訊息協作平台。

雲端服務營運至目前階段，公司面臨競爭激烈的市場環境，企業外有國際品牌的競爭威脅，企業內面臨產品營收成長趨緩困境，需要積極發展雲端服務成為公司的成長引擎，身為雲端服務的專業經理人思考雲端事業發展方向，開發新服務與新市場面臨的挑戰。

透過本個案的探討，可以讓學習者了解，軟體業者在經營雲端服務的過程中，企業資源與營運能力相對有限，當下賴以為生的產業與市場需求產生變化，在動態的環境下，需要保持靈活的思維，持續創新才能另闢新局。

本論文包含個案本文內容、教師教學指引，透過本論文，藉此培養高階經理人的策略思維，面對競爭環境的各種變化，必須從多個面向進行策略分析，比較其結果優劣以及短中長期的發展，適度的找到適合的夥伴相輔相成，才能將市場規模擴大。進而在日後碰到類似管理情境時，能從個案中獲得不同角度的啟發，並可觸類旁通，增加多元思考的層面，確保策略的執行成效。

Openfind Information Technology Co., Ltd., a software developer that uses its proprietary technology to develop search engines, email products, email security products, and cloud services. The company has been promoting cloud services for twenty years, developing a professional messaging collaboration platform that focuses on business communication, including cloud email, file sharing, instant messaging, online editing, and security protection.

At this stage of cloud service operation, the company is facing a fiercely competitive market environment, with international brands threatening competition from outside the company and slowing product revenue growth from within. Therefore, the company needs to actively develop cloud services as a growth engine. As a professional manager of cloud services, it is necessary to consider the development direction of the cloud business and the challenges faced in developing new services and entering new markets.

Through this case study, learners can understand that software companies have limited resources and operational capabilities in managing cloud services. When the industry and market demands that sustain the company's survival change, a flexible mindset and continuous innovation are necessary to create new opportunities.

This thesis includes three parts: the case content, teaching guidance for instructors, and blackboard planning. Through this thesis, it aims to cultivate the strategic thinking of senior managers. Faced with various changes in the competitive environment, managers must conduct strategy analysis from multiple perspectives, compare the results and the advantages and disadvantages of short, medium, and long-term development plans. Finding suitable partners to complement each other is essential to expand the market scale. When encountering similar management situations in the future, learners can gain inspiration from the case study from different perspectives, and increase the level of diversity in their thinking to ensure the effectiveness of strategy execution.

中文部分
1.亞歷山大‧奧斯瓦爾德 Alex Osterwalder 著，2017，價值主張年代：設計思考X顧客不可或缺的需求=成功商業模式的獲利核心，天下雜誌
2.左軒霆 Tien Tzuo、蓋比‧偉瑟特 Gabe Weisert著，2019，訂閱經濟，台北，天下雜誌
3.張順教著，2021，賽局個案與談判之應用，台北，華泰文化
4.羅天一、郭錦泉著，2021，企業長青樹，台北，新路書局

英文部分
1.Amit, R., & Zott, C.(2001). Value creation in E-business. Strategic Management Journal, 22: 493-520.
2.Chesbrough H. & Rosenbloom R. S. (2002), The Role of the Business Model in Capturing Value from Innovation: Evidence from Xerox Corporation’s Technology Spin-off Companies, Harvard Business School press, Boston.
3.Greenberger, D. B. and Sexton, D. L. (1988), “An interactive model of new venture creation,” Journal of Small Business Management, 26(3), 107.
4.Morris M, Schindehutte M and Allen J. (2005), The Entrepreneur’s Business Model: toward a Unified Perspective. Journal of Business Research, 58 : p.726-735.