物聯網的興起與應用，為家電市場注入了智慧家電應用商機，依據Statista 市調分析，2020年全球智慧家電市場預計有210億美元需求，年複合成長率22.0%。傳統家電市場已到成熟期，產業競爭相當激烈，毛利逐年下滑。而智慧家電正邁入成長階段，具有未來發展機會與動能，它為家的場域重新塑造不一樣的體驗。值此之際，案例為家電開關研發部門，除持續深化既有產品技術外，對智慧家電中的感測器應用與開關結合，將以往機械結構，整合到具感知功能的感測開關與模組；近年來案例逐漸朝向智慧家電市場的需求，積極開發拓展商機，期能創造新的營收與獲利來源。
本研究首先以家電在總體環境掃描，分析市場消長與動能趨勢；應用安索夫矩陣(Ansoff Matrix)與波士頓矩陣(BCG Matrix)架構探討案例公司家電開關產品在市場的所處位置，藉由產品組合與新技術應用找出新的商業機會，並綜合強弱危機交叉分析(Cross SWOT Analysis)，擬定家電開關的產品策略組合與規劃研發三年策略技術藍圖，協助案例研發部門在競爭環境中，找到市場發展趨勢方向，發揮整合價值鏈與資源運用，達成企業永續發展的目標。

The rise in popularity of the Internet of Things (IoT) increases the business opportunities for the market of smart home appliances. According to Statista market analysis, the global smart home market is expected to create the demand of 21 billion united states dollars in 2020, with the compound annual growth rate of 22%. Since the traditional home appliance market has reached its maturity stage, there is intense competition in the industry, and the gross profit declines year by year. Meanwhile, the smart home appliance market is entering its growth stage. It has huge potential development and brings an entirely new appliance usage experience to the public. In this study, the case is the appliance switches at the R & D department in S company. In addition to improve the existing product technologies, the department integrated the sensor applications with switches in smart home appliances, and combined the origin mechanical structure with perceptual sensor switches and modules. In recent years, the department has begun to meet the needs of smart home appliance market, meanwhile, the department not only expands business opportunities but also produce the new source of revenue and profit.
Firstly, this study gives an overview and analyzes the fluctuation and momentum trend for the home appliance market. The Ansoff Matrix and BCG Matrix have been applied to investigate the market position of the case company and to discover new business opportunities through product portfolios and new techniques. The department also integrates Cross SWOT Analysis to develop product portfolio strategy and plans the three-year technology road-map for home appliance switches. Integrating automation in their appliances not only the department assists the target company to locate future development direction, but also the department creates a value chain and utilizes resources to achieve the goal of sustainable development for the company in a highly competitive environment.

[1] S. McLeod, "Maslow's hierarchy of needs," Simply psychology, vol. 1, pp. 1-8, 2007.
[2] Anonymous, "Global Home Appliance Industry Market Research Report (2014-2024)," Globalmarketers.Biz - Market Research Reports, 2019.
[3] Anonymous, "INTERNET OF THINGS (IoT) INDUSTRY MARKET REPORT," 2019. [Online]. Available: https://search.proquest.com/docview/2222505170?accountid=8014. Acquisdata Pty Ltd. Melbourne.
[4] C. Blumtritt, "Smart Home Report 2019 ", Statista GmbH, 2019.
[5] Anonymous. "SMART SENSORS MARKET - GROWTH, TRENDS, AND FORECAST (2020 - 2025)." https://www.mordorintelligence.com/industry-reports/global-smart-sensors-market-industry (accessed.
[6] 趙鵬 et al., "智慧家電產業-NB-IoT 技術應用白皮書," 智慧家電產業NB-IoT 聯合應用中心, 2017.
[7] Anonymous. "家電定義." https://wiki.mbalib.com/zh-tw/%E5%AE%B6%E7%94%B5 (accessed.
[8] facebooker_2648447611888048. "History of the development of Home Appliances." https://www.timetoast.com/timelines/2155689 (accessed.
[9] 陳泳吉, "整合室內外風扇於空調機控制架構之分析與設計," 碩士, 動力機械工程學系, 國立清華大學, 新竹市, 2007. [Online]. Available: https://hdl.handle.net/11296/56dh6s
[10] Anonymous. "InstaView™ 敲敲看門中門冰箱." https://www.lg.com/tw/instaview-refrigerators (accessed.
[11] S. A.S, "Intelligent refrigerator using ARTIFICIAL INTELLIGENCE," 2017 11th International Conference on Intelligent Systems and Control (ISCO), Coimbatore, 2017, pp. 464-468., 2017. [Online]. Available: https://ieeexplore.ieee.org/document/7856036.
[12] 吳冠頤, "工業4.0下臺灣智慧家電發展趨勢－以J公司為例," 碩士, 企業管理系碩士班, 國立臺北商業大學, 台北市, 2017. [Online]. Available: https://hdl.handle.net/11296/j922gx
[13] 范仁志. "Lumada也洗衣 日IoT家電市場漸成形." https://www.digitimes.com.tw/iot/article.asp?cat=158&cat1=10&cat2=10&id=0000551262_poo1s8yd7aacsj19fqfnl (accessed.
[14] Anonymous. "智慧家電." https://wiki.mbalib.com/zh-tw/%E6%99%BA%E8%83%BD%E5%AE%B6%E7%94%B5 (accessed.
[15] 楊昌模, "台灣家電產業競爭策略之研究," 碩士, 管理研究所, 國立臺灣科技大學, 台北市, 2005. [Online]. Available: https://hdl.handle.net/11296/8jkkc5
[16] 孫慶媛, "中國家電製造產業結構分析及策略群組之研究," 碩士, 國際企業學研究所, 國立臺灣大學, 台北市, 2013. [Online]. Available: https://hdl.handle.net/11296/39zjes
[17] 林宸誼, "中國大陸國產家電自有品牌轉型升級-以格力電器為例," 碩士, 中國大陸研究所碩士在職專班, 淡江大學, 新北市, 2019. [Online]. Available: https://hdl.handle.net/11296/25yz5e
[18] 張語羚. "你的錢都被它吃了！ 近半台灣家庭養了這2隻「怪獸」." https://udn.com/news/story/7266/3888967 (accessed.
[19] Anonymous. "美國能源之星認證." https://www.greentrade.org.tw/zh-hant/purchasing_info/%E8%83%BD%E6%BA%90%E4%B9%8B%E6%98%9F%E8%AA%8D%E8%AD%89 (accessed.
[20] 闕棟鴻, "德國國家能源效率行動計畫," 工研院 ITRI, 2015. [Online]. Available: https://km.twenergy.org.tw/DocumentFree/reference_more?id=111
[21] 江凱狄, "大陸節能家電政策出爐 未見財政補助," Digitimes, 2015. [Online]. Available: https://www.digitimes.com.tw/tw/dt/n/shwnws.asp?id=0000450090_stq1057c82m5rb1l6x9r6&ct=1&wpidx=5
[22] 能源管理法, Anonymous, 經濟部能源局, 2016. [Online]. Available: http://www.rootlaw.com.tw/LawArticle.aspx?LawID=A040100150000500-1051130
[23] Anonymous, "減徵能源效率分級標示1、2級之電冰箱、冷暖氣機及除濕機產品貨物稅稅式支出評估報告," 經濟部能源局, 2019. [Online]. Available: https://www.moeaboe.gov.tw/ECW/populace/news/Board.aspx?kind=3&menu_id=57&news_id=16475
[24] L. Burkitt, "海爾以54億美元收購通用電氣旗下電器業務," 華爾街日報, 2016. [Online]. Available: https://cn.wsj.com/articles/CT-BIZ-20160115163055?mod=article_inline.
[25] 中債資信家電行業研究團隊, "家電行業產業鏈分析專題報告," 中債資信, 2017. [Online]. Available: https://www.weiwenku.org/d/103211789
[26] 龔源月 and 賀虹萍, "機遇與挑戰並存，看好行業長期發展-2019年家電數據點平與展望," 華創證券, 2020.
[27] 黄鑫, "2019上半年中國家電市場報告," 中國新聞, 2019. [Online]. Available: http://news.cctv.com/2019/07/31/ARTIDUXRzKGS7sm8TrjaNprT190731.shtml.
[28] 張志勇 and 陳正昌, "物物相聯的龐大網路—物聯網," 科學月刊, 2014. [Online]. Available: http://scimonth.blogspot.com/2014/05/blog-post_3117.html
[29] 吳修賢, "物聯網架構下導入自動化搬運系統之成本效益分析:半導體封裝廠為例," 碩士, 資訊管理學系所, 國立中興大學, 台中市, 2017. [Online]. Available: https://hdl.handle.net/11296/42qruk
[30] 張佳蕙, 2016ICT產業白皮書(下)-智慧家庭. 財團法人資訊工業策進會產業情報研究所, 2016.
[31] Anonymous. "智慧家庭之裝置互連協定." http://www.taiseia.org.tw/Affairs/ (accessed.
[32] 柯裕元, "智慧型家電-冰箱管理系統之消費者使用意願探討之研究," 碩士, 工程管理碩士在職專班, 國立成功大學, 台南市, 2018. [Online]. Available: https://hdl.handle.net/11296/pqk6fc
[33] 智能家用電器的智能化技術通则, 中国家用電器研究院 and 海爾集團公司等, 中國輕工業聯合會, 2015. [Online]. Available: http://std.samr.gov.cn/gb/search/gbDetailed?id=5DDA8B9DA6F718DEE05397BE0A0A95A7
[34] 林妍溱. "微軟、英特爾、思科共組開放互連基金會，催生IoT裝置互連標準." https://www.ithome.com.tw/news/104024 (accessed.
[35] A. D'mello. "Amazon, Apple, Google, and Zigbee Alliance form smart home device connectivity standard working group." https://www.iot-now.com/2019/12/24/100512-amazon-apple-google-zigbee-alliance-form-smart-home-device-connectivity-standard-working-group/ (accessed.
[36] 陳賜賢, 智慧科技剖析與應用產品發展趨勢—虛擬實境、感測器、人工智慧、智慧製造. 財團法人資訊工業策進會產業情報研究所MIC, 2016.
[37] 2019年台灣產業地圖編撰小組, 2019年台灣產業地圖. 工研院產經中心, 2018.
[38] Anonymous, "2019智能家居傳感生態發展白皮書," 2019. [Online]. Available: https://read01.com/MJz26m7.html#.XpMrOMgzZPY
[39] F. J. Aguilar, Scanning the business environment. New York, Macmillan, 1967.
[40] E. M. Rogers, Diffusion of innovations. Simon and Schuster, 2010.
[41] M. E. Porter, Competitive strategy: Techniques for analyzing industries and competitors. Simon and Schuster, 2008.
[42] 蕭富峰, 行銷管理. 元照出版有限公司, 2019.
[43] R. Phaal, C. Farrukh, and D. Probert, T-Plan The fast-start to Technology Roadmapping - Planning your route to success. 2001