本研究主要探討女性創業家的人格特質、創業歷程以及創業成功因素之間的關聯性，考慮女性創業家人格特質及與女性創業家往來的快樂情緒，是否對女性創業家之業務績效有關，並進而影響女性創業成功。本研究採用了調查法及個案研究進行分析，第一階段採用調查法，研究假設變項間之關聯性來驗證與女性創業家有關之關鍵因素。第二階段採用質化訪談，訪談女性創業家、企業內部員工及企業客戶等三方面以驗證第一階段的發現。根據研究結果得知五大人格特質及快樂情緒對女性創業家之業務績效有顯著影響，且業務績效與創業成功有著正向之關聯性。這項結果可以讓後續學者持續擴大與深入探討此議題，將有助於未來研究女性創業行為時提供探討及預測個人行為態度意向之理論參考。

This research investigated the association between personality traits, entrepreneurial process, and factors to business success for women entrepreneurs. The main focus is whether the personality traits of women entrepreneurs, and the induced trusting and happy moods in the clients are influential to business performance thereby affecting the success of women entrepreneurs.
We utilized analytical methods from survey research and case studies. In the first approach, sample surveys are conducted to validate the hypothesized association between desirable the key outcomes with women entrepreneur’s personality traits . In the second approach, qualitative analyses based on case studies are conducted by interviewing women entrepreneurs, their staff, and clients to validate the found from first approach.
Results of this study indicated the five major personality traits and happy moods are significant factor in influencing business performance for women entrepreneurs, and business performance is positively associated with business success. Future research is needed to expand and further explore this topic, and to help provide future theoretical references in investigating and predicting individual entrepreneurial behaviors, intends and attitudes of women entrepreneurs.

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論文發表:
羅天一，盧希鵬，張莞若 (2013)，“人格特質與快樂情緒對業務往來及忠誠度之影響-以女性創業家為例“，2013 企業架構與資訊科技研討會(SEAIT 2013)，台北，台灣。