研究生: |
許綵彤 Tsai-Tung Hsu |
---|---|
論文名稱: |
台灣螺絲產業競合之研究—以A公司在螺絲資源整合平台為例 Contingency analysis of Taiwan’s screw industry - a case study of company-A screw resources integration platform |
指導教授: |
盧希鵬
Hsi-Peng Lu 羅天一 Tain-Yi Luor |
口試委員: |
盧希鵬
Hsi-Peng Lu 羅天一 Tain-Yi Luor 黃世禎 Sun-Jen Huang |
學位類別: |
碩士 Master |
系所名稱: |
管理學院 - 管理研究所 Graduate Institute of Management |
論文出版年: | 2020 |
畢業學年度: | 108 |
語文別: | 中文 |
論文頁數: | 44 |
中文關鍵詞: | 螺絲王國 、扣件產業 、工業之米 、賽局理論 、競合關係 |
外文關鍵詞: | The Kingdom of Screws, fastener industry, the rice of industry, the theory of game, competition and cooperation |
相關次數: | 點閱:226 下載:0 |
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台灣素有「螺絲王國」的美稱,品質佳、交期迅速,是全球主要螺絲、螺帽的供應大國。螺絲、螺帽業又簡稱扣件產業,扣件產業應用的範圍相當的廣泛,從傳統產業到高科技產業都在應用的範圍中,因此被稱之為「工業之米」。台灣螺絲、螺帽的產業鏈更是蓬勃發展,工廠家數超過1,500家,從2014年開始更創下千億的出口產值。在這次的中美貿易大戰以及國際的貿易大戰壓力下,台灣千億螺絲王國的競爭力來自優良的品質及準確的交期服務,以及成熟的管理應變能力,這樣的傳統產業如何繼續突破壓力並在全球的螺絲、螺帽業繼續佔有一席地位,是目前最需關注的議題。
本研究 A 公司為研究個案公司,自其公司創業發展至今二代接班過程中,並引用Von Neumann和Morgensterm於1944年所提出的「賽局理論」作為分析工具,在個案中,探討台灣螺絲產業之競合關係。
Taiwan is known as “the Kingdom of Screws” and it plays the major role in the global screw and nut supply chain as it provides superior quality and prompt delivery. The screw and nut industries taken together are also called the fastener industry; it is widely applied in both traditional and high-tech industries, which makes it colloquially as “the rice of industry”. There are over 1,500 factories in Taiwan which have generated a 30 billion US dollar export turnover since 2014. With reliable quality, logistics and adaptability, the Taiwanese fastener industry has been resilient and highly competitive against the China-USA and even the international trade war. Under such circumstances, one of the most important issues is how this industry can keep breaking through and holding its position in the global market.
This case study looks into the history of company A from foundation to the second generation taking over process and analyzes the competition and cooperation in the Taiwanese fastener industry based on the Theory of Game proposed by Von Neumann and Morgensterm in 1944.
英文文獻
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