隨著數位時代的來臨，透過智慧型手機、網路等資訊科技為人類帶來新的生活型態，講求的是即時性與方便性，其中行動應用程式(APP)就是因應這時代需求而生的產物，因此，行動應用程式介面之易用性及互動設計變的極為重要。本研究目的針對大眾運輸行動購票應用程式，於手機介面操作的主觀感受進行探討，分析主導覽與選單呈現樣式間，相互影響的可能因素，是否影響操作介面的使用者經驗。
本研究實驗包含兩部分：(1)前導性實驗：選擇現有三款具有代表性之行動購票應用程式測試其易用性，分析操作績效與滿意度，從中發現問題以提出設計建議；(2)實驗研究：將前導性實驗結果及文獻探討為基礎，進一步以改善整體操作為目標，重新設計導覽模式，主要探討主導覽與內頁呈現模式之間的關係，以3（主導覽）× 2（內頁呈現模式）雙因子組間實驗方式進行;主導覽共有三款：(A)列表式導覽、(B)輻射式導覽、(C)點聚式導覽；而二種內頁呈現模式分別是條列式選單與翻頁式選單。
研究結果顯示：(1)在三款導覽模式中，輻射式導覽不論在任務操作績效、系統易用性尺度、使用者互動滿意度中都是最佳的。(2)點聚式導覽介面使用方式靈活有趣但首次使用者需要學習。(3)輻射式導覽結合條列式選單有助於全面提升操作體驗。(4)列表式導覽結合條列式選單操作績效秒數最快速，是使用者熟悉的介面所以能順暢操作。(5)翻頁式選單模式於行動購票應用程式是可行的介面設計方案。

With the accelerating growth in using mobile devices, mobile applications (APPs) are applied to meet the increasing consumers’ needs. App developers have to find new ways to delight users and to create engaging user experience. The ease of use, real time experience and convenience during interaction have become important aspects of design. The purpose of this research is to investigate the subjective experience of the mobile phone interface operation of the public transportation mobile ticketing apps, and to analyze the possible factors that affect the presentation style of the Navigation Modes and menu design, and that whether they affect the user experience of the operation interface.
The method of this research contains two parts: (1) Pilot experiment: Three representative mobile ticketing apps are selected to test their usability, to analyze operation performance and satisfaction, and to identify problems so as to propose design recommendations. (2) Experimental study: Based on literature review as well as the results of the pilot experiment, the experiment is redesigned to meet the aim of improving, of which the purpose is to explore the effect of presentation style of the Navigation Modes and menu design on user experience. The experiment is designed based on a 3 (Navigation Modes) × 2 (menu). And it is done by two-way ANOVA between-subject experiments. Three navigation modes are: (A) List navigation mode, (B) Springboard navigation mode, (C) Floating Action Navigation. The two page models are: List and Carousel menu.
The research findings show: Firstly, the Springboard navigation has the best performance, user satisfaction, and usability. Secondly, the Floating Action Navigation mode interface is flexible and interesting, but unfamiliar to users. Thirdly, the Springboard navigation combined with the List menu helps to improve the overall operating experience. Fourthly, the List Navigation mode combined with the List menu has the fastest operation performance. It is familiar and relatively easy to users. Finally, the Carousel menu is a feasible solution in the mobile ticketing apps.

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