近年來在產品開發流程中使用者的意見受到企業高度重視，如何讓使用者一同參
與產品開發與更迭是顧客共創的一大課題，而網路的連結提供企業更多管道去接觸顧
客的意見。因而本研究聚焦於開發線上顧客共創平台並旨在激勵顧客分享更多意見，
其設計概念綜結自線上共創行為、參與動機、體驗與平台設計準則之文獻探討。採單
因子組間實驗法、問卷調查法與訪談了解影響顧客參與之可能因子與各版本平台間之
體驗。研究結果顯示共創體驗、平台體驗與產品涉入度皆對共創再參與皆有顯著影響，
其中共創體驗感高者中，女性參與者或創意特質越高者的共創再參與之意願亦更高；
於平台產出結果上，遊戲化激勵因子顯著增加使用者的意見數量，社交性激勵因子對
意見數量無顯著影響，然本研究以抱怨型、讚美型、想法型與無意見型四種標籤分類
平台產出結果，其中，兩種激勵因子的投入皆刺激了參與者更多的抱怨型與讚美型意
見，相對地降低了想法型意見，特別是抱怨型意見皆占相當大比例。本研究彙整所得
發現對未來共創平台之設計提出未來建議。

As customer co-creation has risen recently, user opinions are highly valued in product development. How to involve users in product development and iteration becomes an issue in customer co-creation. Through the progress of network technology, enterprises can reach more consumers' opinions and keep in touch with their latest opinions. Accordingly, this research focuses on online customer co-creation and practically designs an online platform that aims to guide users to share more thoughts. This research concludes with literature reviews of online co-creation behavior, participating incentives, co-creation experience, and related platform design guidelines to the practical design of an online platform. A single-factor intergroup experiment, questionnaire, and interviews are conducted to explore how two incentives, gamified and social, influenced customer re-engagement willingness and the various experience within the co-creation process. Results show that co-creation experience, platform experience, and product involvement significantly affect co-creation re-engagement. Furthermore, in this study, the platform's outputs, that is, users' opinions, are categorized by four types of labels: complaint, praise, idea, and no opinion. It is found that the input of both two incentives stimulates more complaint and praise opinions and lowers the idea opinions. In particular, the portion of complaint opinions constitutes a significant amount. At the end of this study, all findings are compiled to put forward recommendations for designing future online co-creation platforms.

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