近年來企業派遣設計師參觀國外商展，已成為研發流程中重要的階段，藉由出國觀展可獲取最新的趨勢資訊，作為公司的產品開發應用參考，因此，如何能有效地觀展並快速的取得所需資訊，實為值得探討的議題。
本研究採以深度訪談方式，輔以顧客旅程地圖方法，訪問2位專家及6位具有豐富觀展經驗的設計師，探討其觀展之資訊搜尋行為與觀展後之效益。
研究結果發現，設計師出國觀展之資訊搜尋行為共分成三個階段：「動機階段」、「決策階段」與「效益階段」，該流程會受「公司因素」、「個人因素」與「外部因素」影響，避免這些因素的干擾將可提升資訊搜尋的品質。而其中動機階段的「目的」與「篩選人員」，將決定後續資訊搜尋行為的成果。本研究結果產出如下：
1. 「設計師出國觀展之資訊搜尋行為模式」再現三個階段觀展行為的細節，共計8個節點，包含「公司需求」、「個人需求」、「展前行動」、「展中行動」、「展後行動」、「影響因素」、「公司層面成效」與「個人層面成效」。
2. 「行動指南」共有14項，依據展前、中、後階段，提出一個具時間軸關係的行動方針。
3. 「行為指標」則分成「共通性」65項及「獨特性」45項，共計110項的具體行動方案作為參考應用。
本研究結果讓設計師及製造業廠商可全面性的了解觀展流程及其影響效益，並可藉由快速學習他人的觀展經驗，讓無經驗者能快速上手，有經驗者能夠再精進。

In recent years, companies sending designers to participate in foreign exhibitions has been an important stage of the R&D process. Through visiting exhibitions abroad, companies can learn the latest trend and information as reference to be applied to their product development. Therefore, how to visit exhibitions effectively in order to obtain needed information efficiently is indeed an issue worth further exploration.
The study adopts in-depth interviews, complemented by the method of customer journey map, to help inquire two experts and six designers with rich experience in exhibitions, looking into their information search behavior in exhibitions and the effects brought about.
The research findings indicate that designers’ information search behavior in foreign exhibitions can be divided into three stages: “motivation stage”, “decision-making stage”, and “effect stage”. The process is likely to be affected by “company factor”, “personal factor”, and “external factor”, so reducing these factors will increase the quality of information search. The “purpose” and “personnel selection” in the motivation stage will decide the result of subsequent information search behavior. The outcome of the study is as follows:
The “mode of designer information search behavior in foreign exhibition” represents the details of three stages of behavior in exhibition, including the following eight factors: “company need”, “personal need”, “action before exhibition”, “action during exhibition”, “action after exhibition”, “influential factor”, “effect on the company”, and “effect on the individual”.
There are fourteen “action guidelines" made according to the stages before, during and after exhibition, which is a timeline-based principle for action.
“Behavior indicators” consist of 65 indicators of “commonality” and 45 indicators of “uniqueness”, which reach a total of 110 concrete action plans to serve as reference.
The result of the study enables both designers and companies to understand the process of visiting exhibition and its effects in a comprehensive fashion, which facilitates people without experience to learn quickly from others’ experience, and for experienced people to advance further.

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