本研究提出幸福模式(Xing-Fu Model，XFM)用來探索使用者幸福感對參與社群網站黏性(stickiness)的重要。我們於XFM中設計四種幸福感並解釋「不求名不求例只求爽」的使用者特色。此外，討論四種幸福感中，價值感、富足感、安全感與寧靜感和幸福感與黏性的關係。
在研究方法中，採用兩階段的設計來探索XFM以及幸福感的設計，包含定義、架構與應用。首先，以問卷進行量化統計，回收來自使用Facebook中371位有效問卷。接著，為了深入了解四種幸福感在使用者與Facebook間的關係，我們則透過20位Facebook使用專家進行訪談。
此外，XFM揭開四種幸福感的特色能提升使用者幸福感，對Facebook來說，公開與互動的環境能使使用者幸福產生網站的黏性。我們證實使用者在Facebook參與中感到價值感、富足感與寧靜感，且使用者會透過Facebook上的幸福設計感受當下的幸福感。在結論中，我們提出四種幸福感的指引能協助人了解與尋找每個人生活中的幸福。

This study proposed a new model, Xing-Fu Model (XFM), that explored the participant’s Xing-Fu in happiness has significant impact on stickiness of the social network site. Drawing on the XFM, we designed four senses of Xing-Fu on social network site (SNS) and examined the features of participants who were not for fame and profit but just for happiness and the relationship between sense of person value, well-off, security, inner heaven and Xing-Fu, and stickiness.
A two-phase study was designed to explore the identification, framework, and application of the XFM and the design of Xing-Fu. First, the method to carry out this study was using a survey, which questions to which the participants were expected to respond anonymously. A total of 371 usable responses on Fcebook were received in this phase. Second, in order to probe deeply the relationships of four senses between users and the design of Facebook, 20 interviews of experts who logged on to Facebook.
In addition, the XFM explored four senses of Xing-Fu that have the characteristics of positive emotions would also enhance friends’ sense of Xing-Fu. For Facebook, the public and interactive environment could make users Xing-Fu. We showed that users can feel the sense of personal value, sense of well-off and sense of inner heaven on Facebook use and many users explored their present Xing-Fu through the Xing-Fu design. In conclusion, this study presents the results of four senses of Xing-Fu to guide people through Xing-Fu and helps people to understand senses for their self-talk.

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