中文摘要

我國金融產業在政府推動二次金融改革下，使得未來的金融控股公司資源力量更加集中、金融版圖更加龐大，然而在當今的金融環境變遷下，非金控體制的金融公司無不希望能重整公司體質，利用併購、被併購、策略聯盟等，融入金融控股的體系中。而目前14家金控公司也積極的創新與轉型，透過提升金控公司的營運規模與競爭力，達成國際級的金融集團。然而在面對競爭激烈的金融環境中，維有透過開放金融業跨業經營模式，並加速金融業的大型化、自由化與國際化，才能讓我國金融產業在國際金融市場上更具競爭力。因此各家金控公司都以加速整併且壯大經營規模的策略目標，達到培育出具有國際級競爭力與知名度的大型金控公司為目標願景。
本研究運用價值創造模式與金控公司經營發展階段之創新模式策略分析，輔以運用平衡計分卡之四大構面:學習與成長構面、內部構面、顧客構面、及財務構面，來分別探討個案金控公司在邁向國際化佈局的策略目標與願景之分析研究。透過個案金控的資料整理與分析並加以研究探討，輔以文獻探討的理論基礎，從而發掘個案金控公司在邁向國際化策略佈局的過程中，價值創造策略及平衡計分卡工具之運用，讓今日的策略促成未來目標的實現，並建立邁向國際化經營競爭之優勢，轉型成為具有國際競爭力與知名度的投資銀行願望。

關鍵字:價值創造，創新模式，平衡計分卡

Summary

The financial industry of our country is under the circumstances that the government promoted two financial reforms to make more centralized, more financial domain of the financial resource strength of holding company in the future huger. With the current environmental changes of finance, each regular financial company hopes to reform the company's physique invariably with utilization of being merged, to merge, strategic alliance, and so on to incorporate system of the holding. However, the current 14 holding companies have been improving themselves aggressively on innovation and transformation through enlarging the business scope and increasing the competitiveness of the company to achieve being an international financial group. Nothing can make the financial industry of our country more competitive on the global financial market but to accelerate the financial business scope expansion, liberalization and globalization under such environment of financial market with high competition. Therefore, each holding takes the same strategy to expand the business scope with multiple business operations in the way to achieve the company vision being a known large holding with global competition in the world.
This research is a case study what the strategy and vision a holding defined to step toward globalization. The applied approaches are to utilize value creating model and the innovation case on each business development phase of a holding, assisted with the four perspective of the methodology of balanced scorecards: Learning and Growth perspective, Internal Process perspective, Customer perspective, and Finance perspective. Through data collecting and analysis with the approach of balanced scorecards on the specific with reference of historical document, the research shows what value and innovation creating model the holding applied.

Key word: Value Creating, Innovation Creating, Balanced Scorecards

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