本研究採用個案研究法，分析捷運技術服務專案的定位策略，從SWOT分析找出成功關鍵因素，再從競爭力理論與資源基礎觀點，找出影響整體競爭力來源，以尋求最佳適合生存與發展的策略組合；並藉由捷運技術服務在國內競爭市場的特性，及國內外未來市場規模之差異，聚焦於價值創造，探討B與C兩項關鍵成功因素，來推導工程顧問服務業廠商，在捷運技術服務領域的定位策略；在策略執行上，並探討策略執行與專案管理的聯結，透過專案管理策略的執行，將定位策略落實於專案實務之執行，達到持續競爭優勢與永續經營的目的。
本研究分析結果顯示：個案公司面對國內買方市場及強勁競爭對手，影響廠商採用成本優勢定位策略的關鍵成功因素，在於內部組織管理能力；影響廠商採用利益優勢定位策略，創新能力則是最重要的關鍵成功因素，也是提昇市占率不可或缺的組織能耐。另外，利用共有資源，發展專案管理能力，尋求利基市場定位策略，是廠商獲利的唯一途徑。其次，從永續經營的角度，國內市場規模有限，個案公司要以利益優勢、成本優勢定位策略為基礎，發展利基市場定位策略，並採用廣泛市場定位策略，拓展海外市場是唯一選擇，惟廠商國際業務管理能力及創新專案管理能力，才是關鍵成功因素。
本研究建議個案公司如果想要維持競爭優勢，提供客戶比競爭對手更高的(B-C)值，應採取混合策略以維持企業獲利與永續生存。另外，聯結定位策略與專案管理模式，可適用於捷運技術服務專案定位策略執行。

This case study discusses the positioning strategies of the MRT Technical Service Projects. According to the difference of market characteristics and scale between domestic and abroad markets, this study focuses on the value creation, discussing the two key factors of Benefit (B) and Cost (C), to find the positioning strategies of engineering consultants in MRT technical services. For achieving the objective of sustainable competitive advantage and business operation, this study also explores the strategy implementation in alignment with the project management strategy, and throughout the execution of project practice. This thesis has two conclusions. First, the key success factor affecting the cost advantage positioning strategy is the capability of internal organization management. Second, the most importance success factor affecting the benefit advantage positioning strategy is the innovation capability, which is also the organizational competence, needed to keep high market share. In addition, to have competitive advantage, the firm must align its project management with strategy to accumulate its capability. Furthermore, from the perspective of firm’s growth, the case company should enter the overseas markets, in which the international business management and innovative project management capabilities is the critical factors.

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D網站資料
行政院公共工程委員會工程顧問服務業資訊網, http://pesys.pcc.gov.tw/examples/PCC/index.html